Having trouble getting fan eyeballs on your brand’s Facebook Page posts? You’ve spent time and energy crafting the perfect updates,

Facebook is an outstanding platform when it comes to building awareness around a specific product, promoting unique product attributes, differentiating the product from

First, take quick cruise around your personal inbox and check out recent communications from your favorite brands. You have most likely

Happy 28th year of virtual life, GIF! Just FYI, GIF was intended to be pronounced as “Jif” with a soft “G” sound.

We’ve all been slapped in the face with the power of nostalgia at the most random moments. It’s a warm

Starting with a clean slate— brand new name, slick logo design, and super fresh website? That’s awesome, but make sure your

What is an idiom exactly? An idiom is a phrase or a fixed expression that has a figurative (or sometimes literal)

In all likelihood Facebook and Twitter make up a big part of your brand’s marketing mix and social media advertising

Finding out that you’re pronouncing something completely wrong seems to occur during the worst possible moments… during a presentation, business

Google Analytics is a free method to help you ‘listen in’ on your website. The tool automatically collects data so you

As discussed previously, selecting engaging and wallet-friendly stock photos can be quite the task. To save you time and frustration,

Yes, the internet and social media are a hot bed for positive and negative interactions. Sadly, the anonymity offered by modern

Facebook probably makes up a huge hunk of your social media marketing efforts. Your team spends a lot of time

As small business owners and marketers know, reaching fans via Facebook Pages has become even more complex. As this Facebook blog

Brands devote a ton of resources to developing a consistent image and appropriate brand voice to match. A brand voice

#bae #fleek #basic #thirsty If you need to look up these terms on Urban Dictionary, you should not be using

Each time you put on your “writing hat” doesn’t mean you have to crank out perfectly crafted original content each

As 2014 comes to a close, let’s reflect on some real life cautionary tales from the social media realm.  

Stock photos. If you blog, are active on social media…. or basically just exist in marketing, you need them. How

You have your website’s branding nailed down with a snappy logo, a perfectly engineered tagline, and stunning design. Does that sleek