One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.
As you know, beloved actor Robin Williams, 63, passed away Monday. Of course, social media completely blew up when
Read More »
Whether you nurture your company’s content marking efforts or lovingly tend to your own personal blog, you eventually find yourself
Read More »
The New York Times’ Executive Vice President of Advertising, Meredith Levien, revealed that their readers are spending roughly the same
Read More »
Advertisers diving headfirst into native advertising will soon realize that native ads are certainly not created equal. Due to the
Read More »
Sitting out when it comes to mobile marketing? Well, it’s time to get off the bench and get your
Read More »
“Mobile first” is one of the biggest trends in online marketing, as mobile devices and smartphones become most people’s primary way of accessing the web.
Brands are constantly looking for methods to creatively and seamlessly integrate their messaging into the daily lives of their intended audience. Native
Read More »
Content Marketing in a Nutshell First of all, let’s define content marketing succinctly. Content marketing is the process of
Read More »
There is an astounding array of native ad types, from Sponsored Content as seen on sites like The Onion to
Read More »
In the past few years, native advertising has gone from an emerging concept to a widely repeated buzzword, and today, to a mainstream online marketing practice – yet many advertisers and publishers are still figuring out how to define native advertising. The native advertising category and industry is convoluted at best. Advertisers, marketers, and publishers are still trying to decide the most effective ways to deliver marketing content to audiences via evolving native advertising formats.
Since the days of “Mad Men,” the aim of advertisers has always been to create content that anticipates their audience’s immediate needs and interests.
In today’s market, that means native advertising. Brands are looking to position their messages in ways that are less intrusive. They want to more seamlessly integrate themselves in the user experience instead of paying for online banner ads that can be easily ignored. Presenting ads and sponsored content in the “native format” so that the advertising message can be seen within the content stream is crucial.
MobSoc Media announced a digital publishing network of 35 properties across four verticals (Entertainment, Lifestyle, Technology, and Sports) to attract and engage consumers with precision targeting. MobSoc Media aims to enable advertisers to reach their target audience in the mobile and social sphere at a more effective cost of audience acquisition.
I think for many, the jury is still out on native advertising. But MobSoc Media may have found a way to make it possible through very specific targeting and a strong focus on social and mobile.
I spoke with MobSoc Media’s CEO, Steve Wick, about what the company is doing and how it works, and it is pretty interesting. MobSoc Media is essentially a publishing network: it has 41 digital properties across four verticals: entertainment, technology, lifestyle and sports. If you are a celebrity junkie, you probably know one of them: Celebrity Bistro.
Delivering on the promise of native advertising, MobSoc Media today announced a new digital publishing network of 35 properties across four publishing verticals (Entertainment, Lifestyle, Technology, and Sports) to attract and engage consumers with targeted precision. MobSoc Media creates digital properties that consumers can engage with wherever they are online — via mobile, social media, and the web. MobSoc Media enables advertisers to reach their exact target audience in the mobile and social sphere at a more effective cost of audience acquisition, and allows consumers to satisfy their strong appetite for finding trending and engaging content that can also be easily shared.
MobSoc Media’s proprietary Social Rank® technology helps to crowdsource the most popular and trending content in real-time, whether it’s on Facebook, Twitter or beyond. As a result, MobSoc Media delivers some of the highest engagement rates in the industry, up to seven times the average.
MobSoc Media announced a digital publishing network of 35 properties across four verticals (Entertainment, Lifestyle, Technology, and Sports) to attract and engage consumers with precision targeting. MobSoc Media aims to enable advertisers to reach their target audience in the mobile and social sphere at a more effective cost of audience acquisition.
MobSoc Media LLC said it raised $5 million in Series A financing late last year from private investors for its digital publishing network. Investors include author, investor and entrepreneur, James Altucher.
Content Creation It happens to all of us… Writer’s Block. And when it hits, it hits HARD. Quality content still
Read More »
According to the Content Marketing Institute and MarketingProfs’ fourth annual B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends—North America
Read More »
What is Social Rank?
SocialRank is a proprietary algorithm built on top of the our content platform that gives a holistic view of all social engagement (such as likes, comments, and shares) for published content across the web.