Millions of Indian mom-and-pop stores may be getting a technology leg-up from an unexpected corner. Launched by Silicon Valley’s Singularity University alumni—Asaf Kindler, Vito Margiotta, Gabriel Gurovich, and Alberto Iore—Seemba is a mobile phone-based platform that helps businesses build
Facebook Marketing News
Facebook's total advertising revenue rose 49 percent in the third quarter to $10.14 billion, about 88 percent of which came from mobile ads.
NBCUniversal will start selling ads in the majority of its top shows using 'programmatic' software. The media company sees this adoption as a way to directly take on Facebook and other social nets. Target has signed on as the first advertiser planning to use its data to buy automated, targeted
Facebook announced Monday that its Ad Breaks monetization options for video publishers creators are now available in five new languages and...
The ability to aim a message at a particular audience has been a crucial marketing tool, but may be at odds with laws against bias in hiring.
by Julia Angwin, ProPublica, Noam Scheiber, The New York Times, and Ariana Tobin, ProPublica A few weeks ago, Verizon placed an ad on Facebook to recruit applicants for a unit focused on financial planning and
Ad tech company The Trade Desk is planning to build out a data set on web consumers for ad targeting purposes that will be bigger than Google or Facebook's. The firm has just inked a data licensing deal with a major telecom. Over time, Trade Desk CEO Jeff Green believes that Google and Facebook
The world’s largest retailer selected Workplace in part because it didn’t require a lot of training for staff. Today Facebook’s Workplace takes a giant step forward with the addition of a pretty high-profile customer: Walmart. The addition of the largest private employer in the world is a