Ethan Baron: Not only did Facebook inflate ad-watching metrics by up to 900 percent, it knew for more than a year that its average-viewership estimates were wrong and kept quiet about it, a new legal filing claims. A group of small advertisers suing the Menlo Park social media titan alleged in
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Social media giant Facebook continues to censor the pro-life viewpoint, this time taking down posts and ads from the pro-lie group Choice42. That’s the Canadian organization responsible for the viral video “Magical Birth Canal” that poked fun at the common pro-abortion argument that human
Dynamic product ads are critical to having a successful Facebook marketing holiday season. These ads dynamically update and feature products from your product catalog, while also allowing you to not only use them in remarketing (aka someone views a product on your site and then later sees a
Facebook says anyone who takes out a British political ad on the social media platform will now be forced to reveal their identity, in a bid to increase transparency and curb misinformation.
Facebook revealed Wednesday that it is expanding its efforts to reduce the visibility of low-quality ads on its platform. The social network said it is going after ads that violate its restrictions on low-quality or disruptive content, which typically include: Engagement bait, defined as ads with
With all the backlash Facebook has faced with regards to how the company handles user data and also the privacy scandals, the company’s decision to launch the Portal home video device seemed really questionable. However Facebook attempted to playdown concerns by saying that the device doesn’t
Facebook confirmed that its new Portal smart displays, designed to enable Messenger-enabled video calls, technically have the capability to gather data on users via the camera and mic onboard. The post Facebook’s new Portal device can collect your data to target your ads appeared first on Digital
Facebook's UK-based users will see more transparency when it comes to political advertising on the social network as it now requires authorisation to post political adverts to the site.
Law firms place tens of thousands of Facebook ads every year. But after controversies such as the Cambridge Analytica data scandal, new Facebook rules designed to prevent election-meddling could, in some instances, hamper legitimate non-political ads from law firms. A new FindLaw white paper
Want to raise your Facebook ads relevance score? Wondering how to create Facebook ads that drive positive engagement and social proof? In this article, you’ll discover seven ways to quickly and significantly lift your Facebook ads relevance score. What Is the Facebook Ads Relevance Score?