Thanks to ongoing public hearings in Washington DC centered on Russia's social media meddling during the 2016 election, we finally have our first real look at what it is that Vladimir Putin's fabled troll farms were actually doing. The bad news? Much of what was provided as evidence by the House
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Millions of Indian mom-and-pop stores may be getting a technology leg-up from an unexpected corner. Launched by Silicon Valley’s Singularity University alumni—Asaf Kindler, Vito Margiotta, Gabriel Gurovich, and Alberto Iore—Seemba is a mobile phone-based platform that helps businesses build
Facebook plans to book more revenue in the countries where it sells ads, becoming the latest tech company to bow to pressure from nations to simplify its tax structure and potentially pay more income tax overseas.
The world of advertising à la Mad Men is no more. Consumers' eyes are drifting from newspapers and televisions to computers and smartphones, and the world's global advertising dollars are following them. But the overwhelming beneficiaries of this monumental shift are
As Facebook begins rolling out its 'View Ads' tab on Pages, columnist Laura Collins discusses the ramifications for advertisers and how the new disclosure will affect ad transparency. Please visit Marketing Land for the full article.
Facebook plans to test pre-roll video ads at the start of Watch shows, according to advertisers who are familiar with the social network's strategy, exploring what would be a significant shift.Facebook has long resisted the format because of its reputation for annoying viewers who are trying to get
Do you want to improve the ROI of your Facebook ads and Instagram campaigns? Wondering how to reach specialized audiences with Facebook ad targeting? In this article, you’ll learn how to create six refined target audiences for your Facebook and Instagram campaigns. How to Create Target Audiences
Facebook is laying down the law on ads this week with a new mission statement that is meant to clarify how it operates in the marketplace.On Monday, an ad policy manifesto attributed to VP of ad product Rob Goldman appeared on the Facebook blog. It also was reposted on Facebook by executives like
The social media giant is making inroads into the "really rich" Australian small and medium business market.
Want to create Facebook custom audiences that move people into your sales process? Looking for tips on using new Facebook custom audience options? To explore ways to use custom audiences for Facebook and Instagram ads, I interview Amanda Bond. More About This Show The Social Media Marketing podcast