Three media agencies modeled the cost of using Facebook to reach voters in Wisconsin and Michigan with the intention of swaying their vote. The estimates range from as little as $50,000 for issue-focused ads to over $283,000 depending on a number of factors including
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WASHINGTON (Reuters) - Facebook Inc Chief Operating Officer Sheryl Sandberg said on Thursday the company was fully committed to helping U.S. congressional investigators publicly release Russia-backed political ads that ran during the 2016 U.S. election.
NBCUniversal will start selling ads in the majority of its top shows using 'programmatic' software. The media company sees this adoption as a way to directly take on Facebook and other social nets. Target has signed on as the first advertiser planning to use its data to buy automated, targeted
Election security is national security, says senator as US law shakeup is proposed Facebook and Google, along with other online publishers, may soon be required in the US to disclose funding for paid political ads.…
Ad tech company The Trade Desk is planning to build out a data set on web consumers for ad targeting purposes that will be bigger than Google or Facebook's. The firm has just inked a data licensing deal with a major telecom. Over time, Trade Desk CEO Jeff Green believes that Google and Facebook
The world’s largest retailer selected Workplace in part because it didn’t require a lot of training for staff. Today Facebook’s Workplace takes a giant step forward with the addition of a pretty high-profile customer: Walmart. The addition of the largest private employer in the world is a
The company said it would turn over 3,000 ads linked to Russia to Congress after growing scrutiny about its role in last November’s presidential election.
Facebook is finally making clear just pervasive Russia-bought political ads were on its platform in the days and weeks before and after the election. Around 10 million Facebook users saw Russia-bought political ads, according to new information released on Monday night by the company. SEE ALSO: