The mad men and women of the ad industry have plenty of reasons to toss and turn at night. Money is increasingly trickling from television commercials to digital media — a market that Facebook and Google currently have in a duopolistic chokehold. Inter-agency competition is at a fever
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It is now time for YouTube's "Extremist Hate-Speech Hour", occasionally brought to you in association with, until recently, some of the biggest brands in the world, including none other than AT&T and Verizon, among others. Not any more of course, because the two telcos are among a growing number of
Facebook ad targeting is one of the primary reasons why ads fail or succeed. You could have the perectly crafted ad, but you shouldn’t expect it to work if it’s targeting the wrong people. While I could go on and on about the various ways that you can target with Facebook ads, I thought it
Facebook announced on Wednesday it is partnering with six ad tech firms to open up its Facebook Audience Network — which lets thousands of developers and publishers make money from their apps and mobile sites with Facebook ads — to their header bidding platforms. For Facebook, which is often
Two companies act as gatekeepers as online spending overtakes television
By allowing users to manually enter display URL links in advertisements, Facebook has created a simple way for scammers to set up potentially malicious campaigns. Here's how easy it is to get a fake ad approved.
Facebook will account for more than one-third of all net US digital display ad dollars in 2017, according to eMarketer’s latest estimates. Google, meanwhile, will grab almost 78% of search dollars. Together they account for nearly two-thirds of the combined search and display markets.
[at The Wall Street Journal] - Total U.S. digital ad spending will increase 16% this year to $83 billion, led by Google’s continued dominance of the search ad market and Facebook’s growing share of display and mobile ads, according ...
Facebook is introducing a new ad format that should help retailers showcase their products. The last big addition to Facebook’s ad lineup came last year, with the launch of Canvas, a fast-loading, rich media ad. Like Canvas, collections are created specifically for mobile, and seem designed to
This survey says that 62% of small business owners who have tried Facebook ads say they don't work. Experts disagree. Here's why.