When Coca-Cola wanted to push iced-tea drinkers to consider its Gold Peak brand this summer, it didn’t target people like most brands do by using their search history. Instead, it combed through consumers’ photos on Facebook, Instagram and Twitter and served them ads based on images they shared
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Linda Yaccarino, the head of advertising sales for NBCUniversal, has reoriented herself to view online behemoths as rivals.
REUTERS/Robert Galbraith Google and Facebook together accounted for an astounding 99% of revenue growth from digital advertising in the US last year, according to an analysis of IAB estimates by Pivotal Research senior analyst Brian Wieser on Wednesday. In a note to clients seen by Business
The new Offline Conversion solution aims to help advertisers tie Lead Ads to downstream conversion activity. Please visit Marketing Land for the full article.
Two companies increase their advertising duopoly by earning a combined $106.3bn, nearly double the figure of five years ago Google and Facebook attracted one-fifth of global advertising spending last year, nearly double the figure of five years ago, research shows.Online advertising has overtaken
Do you advertise on Facebook? Wondering why some of your Facebook ads aren’t working? If your Facebook ads aren’t delivering the results you hoped for, looking at specific aspects of your campaign can help you determine why. In this article, you’ll discover 10 tips to troubleshoot your
Adverts contain a list of ten things to look out for when deciding whether a story is genuine.
Do you want to improve your Facebook ad performance? Looking to simplify your Facebook ad split testing? Facebook’s new split testing feature helps you identify which delivery settings, audiences, and ad placements give you the best results. In this article, you’ll discover how to set up split
I recently walked a couple of team members through campaign creation in Facebook and I remembered how different and sometimes overwhelming the Facebook interface can be when you’re just beginning. You eventually develop a workflow and know how to find things, but up until then, Facebook’s
Do you use Facebook ads? Want to make them more effective? To explore how to create a successful Facebook ads strategy, I interview Nicholas Kusmich. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy