Millions of Indian mom-and-pop stores may be getting a technology leg-up from an unexpected corner. Launched by Silicon Valley’s Singularity University alumni—Asaf Kindler, Vito Margiotta, Gabriel Gurovich, and Alberto Iore—Seemba is a mobile phone-based platform that helps businesses build
Facebook Marketing News
Ethan Baron: Not only did Facebook inflate ad-watching metrics by up to 900 percent, it knew for more than a year that its average-viewership estimates were wrong and kept quiet about it, a new legal filing claims. A group of small advertisers suing the Menlo Park social media titan alleged in
Facebook's total advertising revenue rose 49 percent in the third quarter to $10.14 billion, about 88 percent of which came from mobile ads.
Thanks to ongoing public hearings in Washington DC centered on Russia's social media meddling during the 2016 election, we finally have our first real look at what it is that Vladimir Putin's fabled troll farms were actually doing. The bad news? Much of what was provided as evidence by the House
For those who are having trouble creating a Facebook ad that will generate leads and sales, here are the steps you need to take.
The ability to aim a message at a particular audience has been a crucial marketing tool, but may be at odds with laws against bias in hiring.
by Julia Angwin, ProPublica, Noam Scheiber, The New York Times, and Ariana Tobin, ProPublica A few weeks ago, Verizon placed an ad on Facebook to recruit applicants for a unit focused on financial planning and
Facebook is banning all ads related to cryptocurrencies, from ICOs to bitcoin. The social network says the ban, which includes both Facebook and Instagram, is to crack down on scams. Cryptocurrencies are "frequently associated with misleading or deceptive practices," it