One of the primary struggles Facebook advertisers face is ad fatigue. They’ll run a campaign that works great for a while, but then it suddenly stops working. The evergreen Facebook ad campaign is a technique that can help. I first wrote about this process more than a year ago. It has been a
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When crafting a Facebook ad, make sure you capture attention, create connection and cause action.
The internet and college sports: Two things not exactly known for inspiring measured, reasonable debate. We've just seen what happens when they mix in a strange and toxic new way. SEE ALSO: These terrible photos might explain why Donald Trump rejected an offer to throw a first pitch As
The U.S. digital ad market notched yet another year of strong growth in 2016 as advertiser demand remained high for a wide range of display and search ad formats.Industries: New MediaReferenced Companies: (TWTR) Twitter Inc. (SNL Inst. Key: 4211154), (YHOO) Yahoo! Inc (SNL Inst. Key: 4120665),
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article.
Pinterest is rolling out Promoted App Pins, a new format which will allow advertisers to purchase app-install ads within its walls. The move will let iOS users download apps to their device without leaving Pinterest, with the visual bookmarking platform has been testing the feature with the likes
According to reports from Facebook, authored by Eimantas Balciunas, CEO at Travel Ticker, and reported by ClickZ, every year the average business spends thousands of dollars on Facebook ads but has little or nothing to show for it. The ...
I declare this a meme. View Entire Post ›
In this new live webinar, Hanapin’s Chadd Powell and DialogTech’s Blair Symes show you how to optimize the customer journey by using Facebook ads to drive the online conversions and offline phone conversations that drive revenue. Read more at PPCHero.com