Facebook continues with its line of integrating its owned apps by adding a “share to WhatsApp” button for events. It is the latest in the company’s plan to make people stick or do everything within its popular apps including Instagram, WhatsApp, Messenger and of course, Facebook. The new
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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, CEO at Polar. Facebook’s ad revenue this year – expected to be $67 billion – will be more than every other ad tech
Your Facebook targeting is one of the most important elements of your Facebook ad campaign. It determines who sees your Facebook ads. So, without accurate targeting, even the most compelling ads won’t deliver your desired results. There are three overarching types of audience on Facebook: Cold,
People may still be debating the specifics of Russian intervention in the 2016 presidential election, but one thing is for sure: political advertising on Facebook was one of the key tools Russian entities utilized in efforts to influence the election. Those efforts resulted in an important
Facebook isn't worth 500 billion for no reason -- their ads work. But if they aren't working for your business, you might still have a shot at success.
Facebook has launched a new reporting tool designed to tackle scam ads. The feature lets UK Facebook users flag online ads that link to dubious get-rich-quick schemes or questionable cryptocurrency sales, which will then be reviewed by a dedicated an...
Facebook has launched a new tool for reporting scam ads in the UK, and says it may roll it out to other countries if it works.
Facebook has launched a tool for UK users to report ads they suspect of being scams. The feature can be accessed by clicking the three dots in the top right corner of each ad on Facebook, then selecting ‘Report ad’, then ‘Misleading or scam ad’ and finally: ‘Send a detailed scam
Social media firm to investigate users’ complaints and take down violating postsFresh efforts to tackle scam adverts across Facebook are being introduced in the UK following action taken by the consumer champion Martin Lewis.The social media company is releasing a scam ads reporting tool, with a