Are Facebook Ads Discriminatory? It’s Complicated
The company’s system for targeting ads is under fire for gender and ethnic bias. In some cases, the cure could be worse than the disease.
Facebook Marketing News
Facebook and Google join ad agencies in ‘safety’ alliance
Tech groups have come under pressure from regulators over spread of harmful content
The Daily Dose: Apollo may fund DISH's wireless assets bid; Facebook to up global ad spending
Apollo is in discussions to potentially fund DISH's bid for assets that T-Mobile and Sprint are expected to divest, while Facebook is planning to increase spending on its global advertising.Industries: CommunicationsReferenced Companies: (VZ) Verizon Communications Inc. (SNL Inst. Key: 4057229),
Almost 70% of digital ad spending going to Google, Facebook, Amazon, says analyst firm
However, eMarketer revised downward its estimate of Amazon's share of e-commerce from nearly 50% to 38%. The post Almost 70% of digital ad spending going to Google, Facebook, Amazon, says analyst firm appeared first on Marketing Land. Please visit Marketing Land for the full article.
Facebook takes down Huawei ads
The social media network has removed a number of adverts because they broke transparency rules and have been deemed political, according to the Facebook archive of adverts.
With Complaints Against Facebook Piling Up, FTC Goes After Small Businesses
The FTC today announced a minor settlement with a company called SecurTest over its claims concerning the EU-U.S. Privacy Shield program. The Commission also sent letters to 13 small companies for falsely claiming participation in various privacy programs. The FTC issued no fines and took no
Inside The Father's Day Facebook Ad: Dads And Daughters Taking In First MLB Game
Before Father's Day, you may have seen it: the television and online ad of two dad's getting ready and taking their daughters to their first Major League Baseball game. As most ads for such events as Father's and Mother's Day will do, the design is about tugging on your
Facebook Doubling Ad Spending to Boost Reputation amid Censorship, Antitrust Concerns
Facebook reportedly spent $382 million on ads in the last year, which is up $50 million from 2017.
10 Alternatives To Google And Facebook Ads
A look at ten options available for those PPC managers who have run out of growth opportunities in Google. Read more at PPCHero.com
Facebook's Adding a Way to Watch Videos Together with Friends Around the Globe Using Messenger
For all its faults, you can't say that Facebook hasn't been instrumental in connecting friends and family together, no matter where in the world everyone is. That's why one of its upcoming features — watching videos together with Facebook friends directly in Messenger — is so novel. It's just
What is Social Rank?
SocialRank is a proprietary algorithm built on top of the our content platform that gives a holistic view of all social engagement (such as likes, comments, and shares) for published content across the web.