Facebook Marketing News
Facebook refuses to fact-check political ads, and it's infuriating employees and lawmakers. Here's why the issue continues to dog the company. (FB)
2019 has been especially tumultuous for Facebook. The biggest issue the company faces stems from political advertising, and Facebook's policy not to fact-check that advertising. "Facebook exempts politicians from our third-party fact-checking program," VP of global affairs and communication Nick
Facebook says it will use consumer data from virtual reality to target ads
Oculus privacy policies updated to combine data with social network.
Public health crisis: Facebook ads misinform about HIV prevention drug
Facebook and Instagram users have been inundated with misleading ads about medication that prevents the transmission of HIV (PrEP), such as Truvada.Over the years, Facebook's hands-off ad policy has faced scrutiny when it comes to false or ambiguous information in its political ads. Unregulated
How Facebook's Political Ad System Is Designed to Polarize
Want to reach voters across the aisle online? That’ll cost extra, a new study finds.
Facebook will target ads based on your Oculus VR data
If you're logged into Facebook, it will suck up information such as which apps you use to provide "relevant content, including ads.”
Writing Facebook Ad Copy That Converts
Want to write persuasive Facebook ad copy that sells? Wondering how to get your Facebook ads to work better? To explore what marketers need to know about writing Facebook ad copy that converts, I interview Molly Pittman on the Social Media Marketing Podcast. Molly is a Facebook ads strategist and
Facebook Asked to Remove 'Factually Inaccurate' Ads About HIV Prevention Drug
Title: Facebook Asked to Remove 'Factually Inaccurate' Ads About HIV Prevention DrugCategory: Health NewsCreated: 12/12/2019 12:00:00 AMLast Editorial Review: 12/13/2019 12:00:00 AM
Facebook Begins Using Information From Logged-In Oculus Users to Serve Targeted Ads
Ads are coming to virtual reality. When people using headsets from Facebook's Oculus log into the social network through their devices, Facebook will begin using information about their gaming activity to shape their experience on the Oculus social platform, including which third-party ads they
What is Social Rank?
SocialRank is a proprietary algorithm built on top of the our content platform that gives a holistic view of all social engagement (such as likes, comments, and shares) for published content across the web.