Wondering if Facebook is still a relevant platform for marketing? Interested in how your colleagues and peers will use Facebook in the coming year? In this article, you’ll discover new insights that show where Facebook marketers are focusing their attention and how you can best take advantage of
Just like in Jaws, there’s something lurking beneath the surface of your conversion rates and affecting your return on ad spend. It has nothing to do with your copy, creative, or offers but it’s turning your customers away in droves just the same. What is it? Your website load time. You’re
Do you need to use Facebook ads more effectively? Have you considered narrowing the goal for each of your ads? In this article, you’ll discover 11 examples of results-oriented Facebook ads you can use as models for your own business. #1: Remarket to Potential Customers Who Abandon Carts This
Facebook wants more video, so it's releasing a new app just for creators, the company announced at the annual online video conference VidCon Friday. SEE ALSO: Facebook is embracing YouTube-like stars as it pushes for more video It's in part an update to Facebook Mentions, an app currently
Web technology is a volatile environment, so much so that it’s not uncommon for web-based enterprises to burn out—Myspace, anyone? Although the ever-changing online world is hard to navigate, companies like Google and Amazon do it successfully, every day. It’s hard to imagine these companies
AdExchanger | For Snap, there are benefits to being a latecomer to ad tech. The app, which entered the programmatic playing field last year when it launched APIs and self-serve tools that allow marketers to place automated buys on its platform, is avoiding many mistakes made by a predecessor that
Facebook is adding new tools which will prevent users from misusing your profile image.
SAN FRANCISCO (Reuters) - Facebook said it would not disclose information about political campaign advertising or related data such as how many users click on ads and if advertising messages are consistent across demographics, despite arguments from political scientists who want the data for
Despite the emergence of advertising on different social media websites, Facebook remains one of the best platforms for marketers to reach their audience. With its many business tools and huge user base, the website is an ideal place to launch an advertising campaign. However, you need to use
Advertisers will pull or pause campaigns amid backlash over ads appearing next to inappropriate content, says Group MAdvertisers will pull hundreds of millions of pounds in spending from Google and Facebook this year over concerns about ads running next to inappropriate content such as extremist
What is Social Rank?
SocialRank is a proprietary algorithm built on top of the our content platform that gives a holistic view of all social engagement (such as likes, comments, and shares) for published content across the web.