When Coca-Cola wanted to push iced-tea drinkers to consider its Gold Peak brand this summer, it didn’t target people like most brands do by using their search history. Instead, it combed through consumers’ photos on Facebook, Instagram and Twitter and served them ads based on images they shared
Facebook Marketing News
Want to improve your cost per click for Facebook ads? Wondering how much influence visuals have on Facebook ad performance? From font style to background images, the design choices you make can have a deep impact on the overall results of your Facebook ad campaigns. In this article, you’ll
ITV will allow advertisers to target TV ads on a household-by-household basis within 12 months in the hope of wooing smaller businesses that would otherwise spend their budgets with Facebook and Google. Discussions on how this will be delivered are still ongoing and as such the broadcaster is coy
Facebook’s latest admission that it made a mistake in measuring advertising-related behavior on the site is a refreshing display of transparency, but it also happens to be the 10th time the company has made such an admission in less than a year. The most recent screw up is a relatively minor one,
Shutterstock/Getty Image One of the big questions out of the 2016 election was just how much influence Russia had on the election. While fake news has become a rallying cry and a problem Facebook and Google are desperately trying to solve, TIME has delved into Russia’s propaganda operations, and
The News Feed—Facebook’s bedrock—is nearly 11 years old, and ads have been a part of it for five years. In a new report, eMarketer explores the pressures on Facebook’s ad business, what’s coming next and what advertisers want to see from the company.
You can almost set your watch to it. Yesterday, in the heat of an upfronts season in which TV stalwarts are taking pots at digital media, Facebook announced its 10th measurement error since September. Per usual, Facebook’s mistake elicited demands from ad buyers for more third-party verification
It’s easy to panic if your Facebook ads aren’t performing as they should. Why wouldn’t you – low performance means you are paying above average for below average results. When you’re faced with non-performing ads, you need to ask yourself: Am I are targeting correctly, are my ads
Our focus on competition can obscure the extent to which business owners form communities to connect, support and advise each other.
PreHeels’ marketing challenge was steep: find customers willing to try a first-of-its-kind product with no track record. Cofounder Adam Kolom decided to spend most of his limited marketing budget on Facebook ads, where he could test ads on multiple audiences and get immediate feedback.