Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is working
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Social media platforms under pressure by US congressman to crack down on anti-vaccine propaganda, citing Guardian investigationsFacebook enables advertisers to promote content to nearly 900,000 people interested in “vaccine controversies”, the Guardian has found.Other groups of people that
Want to generate more leads from your Facebook marketing? Have you tried Messenger ads? In this article, you’ll discover how to create Messenger ad campaigns that will generate new leads for your business. A Note on Using Messenger Ad Destinations Before diving into Messenger ads, it’s worth
Snapchat and Snap Camera aren't the only augmented reality apps available for couples to use on Valentine's Day. Google has added an augmented reality video effect to Duo, its latest video communications app for iOS and Android. Now, when recording a video message, Duo users can touch the
The Daily Beast reports there are over 150 ad spots on Facebook that target women over the age of 25, those the most likely to have children at an age when vaccination decisions are made. The report comes as the US is battling a measles outbreak. According to the CDC, there have been over 100
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The music-recognition app that Apple bought for $400 million is removing Facebook Ads, DoubleClick, Facebook Analytics and more.
It’s time for part three of my guide to Facebook Ads! After covering the basics of boosting a post and the Ads Manager, let’s dive into creating your first campaign. The process is a little more involved than with boosting a simple post, but once you create a few
Data from research firm eMarketer shows that Amazon’s advertising business in 2019 will eventually encroach on the digital ad space occupied by the duopoly of Facebook and Google. According to the estimates, Amazon will claim 8.8 percent of U.S. digital ad spending in 2019, which represents an
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Goes Shopping A regulatory filing revealed that Apple has acquired DataTiger, a digital marketing company specializing in customer journey tracking. Apple has assembled an interesting portfolio of tech