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Image Dimensions & Branding on Facebook

Facebook Branding - December 2, 2014

You have your website’s branding nailed down with a snappy logo, a perfectly engineered tagline, and stunning design. Does that sleek

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Last Minute BLACK FRIDAY Marketing Hints

Holiday Marketing - November 25, 2014

Yes, the date that causes food-drunk people to rush towards areas of commerce at alarming rates is almost upon us. If

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Native Ads & The Art of Storytelling

Native Advertising & Storytelling - November 19, 2014

Native advertising is giving brands new and exciting opportunities to really engage with their desired audience. Through native ads, brands can communicate relevant content,

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Measuring Native Advertising Performance 101

Native Advertising Performance - November 11, 2014

Native advertising is one of the fastest growing, most promising new methods of online marketing. Due to its newness, many

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Halloween Marketing: 6 Brands That ‘Killed’ It

Holiday Marketing - October 30, 2014

Happy Halloween! In celebration of this festive occasion, let’s highlight a few brands that have done a really excellent job

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Content Creation & Incorporating the “Weird”

Content Creation Inspiration - October 23, 2014

Step away from the data crunching, target audience precise interest lists, and performance reports for a minute. Let’s appeal to

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content creation

The Other Side of Content Creation: Taming Trolls, Keeping the Peace & Maintaining Control

Content Creation & Feedback - October 9, 2014

As a marketer, stellar content creation is a major priority and you carefully strategize every tiny detail with stunning precision. You feel

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blogging

“Blog” is a Choice Four-Letter Word for Some, It Shouldn’t Be

Content Marketing & Blogging - October 2, 2014

  Blogging. Some brands really excel at maintaining a really well thought-out and informative array of blog content, while others fail

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mobile first

Join the “Mobile First” Revolution!

"Mobile First" & Native Advertising - September 25, 2014

  Smartphones and mobile devices are most people’s go-to and preferred method of accessing the web. Due to society’s shifting

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Effectively Navigating Facebook’s Social Graph

Content Marketing & Facebook's Social Graph - September 18, 2014

  Ahoy! Just when you thought you properly charted your content marketing course, Facebook rises up like the mythical Kraken and

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Going Dark: Handling Social Media on Sensitive Dates

Social Media - September 11, 2014

  As you know, today marks the 13th anniversary of the September 11th tragedy. On days like today, it’s really

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Content Marketing Feels A Lot Like Dating

Content Marketing - September 4, 2014

There are a lot of fish in the sea. That bit of wisdom can be applied to both content marketing

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veer

Emotional Intelligence, Marketing, & YOU

Emotional Intelligence and Marketing - August 26, 2014

  Emotional Intelligence (EQ) is defined as the the capacity to perceive, regulate, and express one’s emotions. It’s also the ability

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Peanut Butter and Jelly

Facebook & Native Advertising: It’s “Peanut Butter Jelly Time”

Facebook and Native Advertising - August 20, 2014

Facebook and native advertising go together like peanut butter and jelly. One without the other makes for a lost opportunity

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Robin Williams, Wenn

Robin Williams’ Living Eulogy via Social Media

Social Media - August 13, 2014

  As you know, beloved actor Robin Williams, 63, passed away Monday. Of course, social media completely blew up when

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Content Marketing and Blogging

How To Climb Out of the Content Marketing & Blogging Doldrums

Content Marketing, Blogging - August 7, 2014

Whether you nurture your company’s content marking efforts or lovingly tend to your own personal blog, you eventually find yourself

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Time for Journalism Pedants to Face the Music on Native Advertising

Native Advertising - July 30, 2014

  The New York Times’ Executive Vice President of Advertising, Meredith Levien, revealed that their readers are spending roughly the same

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Advertisers and Publishers Must Team Up for Native Advertising Success

Native Advertising Strategy - July 22, 2014

Advertisers diving headfirst into native advertising will soon realize that native ads are certainly not created equal. Due to the

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“Mobile First” Marketing & Native Ads Pack a One-Two Punch

Mobile First Marketing Strategy - July 9, 2014

  Sitting out when it comes to mobile marketing? Well, it’s time to get off the bench and get your

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Native Advertising Trumps Other Forms of Online Advertising

Native Advertising - July 3, 2014

Brands are constantly looking for methods to creatively and seamlessly integrate their messaging into the daily lives of their intended audience. Native

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