You have your website’s branding nailed down with a snappy logo, a perfectly engineered tagline, and stunning design. Does that sleek
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Yes, the date that causes food-drunk people to rush towards areas of commerce at alarming rates is almost upon us. If
Read More »Native Ads & The Art of Storytelling
Native advertising is giving brands new and exciting opportunities to really engage with their desired audience. Through native ads, brands can communicate relevant content,
Read More »Measuring Native Advertising Performance 101
Native advertising is one of the fastest growing, most promising new methods of online marketing. Due to its newness, many
Read More »Halloween Marketing: 6 Brands That ‘Killed’ It
Happy Halloween! In celebration of this festive occasion, let’s highlight a few brands that have done a really excellent job
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Step away from the data crunching, target audience precise interest lists, and performance reports for a minute. Let’s appeal to
Read More »The Other Side of Content Creation: Taming Trolls, Keeping the Peace & Maintaining Control
As a marketer, stellar content creation is a major priority and you carefully strategize every tiny detail with stunning precision. You feel
Read More »“Blog” is a Choice Four-Letter Word for Some, It Shouldn’t Be
Blogging. Some brands really excel at maintaining a really well thought-out and informative array of blog content, while others fail
Read More »Join the “Mobile First” Revolution!
Smartphones and mobile devices are most people’s go-to and preferred method of accessing the web. Due to society’s shifting
Read More »MobSoc Media Launches “SF Giants Fancast” to Follow the Giants’ Push Into the MLB Postseason
MobSoc Media’s Proprietary Social Rank® Crowdsourcing Technology Identifies the Most Engaging Giants News and Provides a Digital Community for Giants
Read More »Effectively Navigating Facebook’s Social Graph
Ahoy! Just when you thought you properly charted your content marketing course, Facebook rises up like the mythical Kraken and
Read More »Going Dark: Handling Social Media on Sensitive Dates
As you know, today marks the 13th anniversary of the September 11th tragedy. On days like today, it’s really
Read More »Content Marketing Feels A Lot Like Dating
There are a lot of fish in the sea. That bit of wisdom can be applied to both content marketing
Read More »Emotional Intelligence, Marketing, & YOU
Emotional Intelligence (EQ) is defined as the the capacity to perceive, regulate, and express one’s emotions. It’s also the ability
Read More »Facebook & Native Advertising: It’s “Peanut Butter Jelly Time”
Facebook and native advertising go together like peanut butter and jelly. One without the other makes for a lost opportunity
Read More »Robin Williams’ Living Eulogy via Social Media
As you know, beloved actor Robin Williams, 63, passed away Monday. Of course, social media completely blew up when
Read More »How To Climb Out of the Content Marketing & Blogging Doldrums
Whether you nurture your company’s content marking efforts or lovingly tend to your own personal blog, you eventually find yourself
Read More »Time for Journalism Pedants to Face the Music on Native Advertising
The New York Times’ Executive Vice President of Advertising, Meredith Levien, revealed that their readers are spending roughly the same
Read More »Advertisers and Publishers Must Team Up for Native Advertising Success
Advertisers diving headfirst into native advertising will soon realize that native ads are certainly not created equal. Due to the
Read More »“Mobile First” Marketing & Native Ads Pack a One-Two Punch
Sitting out when it comes to mobile marketing? Well, it’s time to get off the bench and get your
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What is Social Rank?
SocialRank is a proprietary algorithm built on top of the our content platform that gives a holistic view of all social engagement (such as likes, comments, and shares) for published content across the web.