Content marketing fails because most people don’t understand visitor intent. Matching the right type of content to visitor intent is your key to successful content marketing.
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A decade ago I had to ask Richard Branson a delicate question. What would happen to the Virgin brand if he died? At the time, I was presenting a show about the media on a radio station, and Branson was in town to spruik a new Virgin Airlines route. I couched the question as gently as I could.
About 12 months ago, I covered some content marketing trends to watch for 2017. I recently reread that post and most of the trends are very much in play for 2018 and beyond. Most enterprises are still working through creation of a true, living content marketing strategy for their organizations.
Need to entrepreneurs to inspire you and your content marketing effors. This lis is the top people to follow.
These 15 considerations should be top of mind when you and your organization are establishing content marketing KPIs and metrics.The post Content Marketing KPIs & Metrics: 15 Important Considerations by @robgarner appeared first on Search Engine Journal.
Even if you're not in the media business, there's a lot to learn about how Netflix approaches content and goes about amassing an audience.
Regardless of your industry, content marketing can help you turn traffic into leads.
As technology drives changes in content marketing, our industry will shift and adapt in ways we can’t yet anticipate. But content marketers can develop truly innovative audience experiences and position their brands to lead us into this brave new world.
These are the tools that I use to address three critical content marketing areas -- strategy, creation and distribution.