Top Content Marketing News
How do you measure your content marketing efforts? Start by looking at key metrics at specific stages of the customer journey: awareness, consideration, and conversion. This infographic walks you through how to do that. Read the full article at MarketingProfs
HBR Staff/Chris Minerva/Getty Images In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content
Use this list of tried and tested actionable tips to get more traffic and conversions today from your content marketing.The post 21 Quick & Dirty Content Marketing Tips for More Traffic & Conversions by @JuliaEMcCoy appeared first on Search Engine Journal.
Artificial intelligence (AI) and machine learning are being used in all aspects of business and marketing. The technologies allow decision-makers to extract valuable insights from a large amount of data so businesses can stay on top of emerging trends. In this blog, I’ll cover how you can
Content marketing marketplaces and platforms both offer benefits, but which tool is best for your program, and how can you pick the right partner? Read the full article at MarketingProfs
Do you need to improve your LinkedIn marketing? Wondering which content types will perform best for you? In this article, you’ll find a step-by-step process to help you create a LinkedIn content marketing plan. Why Content Marketing on LinkedIn Deserves a Second Look LinkedIn is a thriving
Over 3.7 million blog posts were written today. The market is flooded with blog articles. So how does your content have a chance of standing out? Successful content marketing has always been about standing out in the crowd by producing the best content. Now that there’s more (great) content
Failing to understand the difference between B2B and B2C content marketing is an important reason why many B2B content strategies fail.