As marketers look to expand upon their content marketing strategies, new research suggests that they are turning to email even more to boost performance. Ascend2 recently published the results of its “Email-Driven Content Marketing Survey” and discovered that the majority of marketers (35
Mastering social media will be key for content marketers in 2018--it’s no longer something you can do ad hoc.
With over 2 million blog posts published each day, you need to have something that helps your content stand out. Honestly, just writing great content isn’t going to cut it anymore. There’s just too much content out there already for people to read. You need to start creating exceptional and
How do you measure your content marketing efforts? Start by looking at key metrics at specific stages of the customer journey: awareness, consideration, and conversion. This infographic walks you through how to do that. Read the full article at MarketingProfs
You already know about influencer marketing and, um, the Kardashians. But, what about tools such as GrooveJar and Almighty Press?
Think content marketing isn't for the highly-regulated finance industry? These 8 brands prove content is part of a successful strategy.
Marketing is all arts and crafts. Marketing is a cost center for my organization. If you haven’t heard these things at least once as a marketer, you’re in the minority. What’s more, until the digital age, arguing against these statements was near impossible. Now, marketers are lucky enough
Can your content pass the 'logo test'? If not, it'll be just another one of those generic articles that bombard your target audience each day.
By Brooke B. Sellas, {grow} Contributing Columnist So you want to nurture leads with content marketing. Google it, and you’ll find a million and one posts with brawny frameworks that you’ll need a Ph.D. to execute. I don’t know about you, but sometimes I’m looking for the easiest or
What is Social Rank?
SocialRank is a proprietary algorithm built on top of the our content platform that gives a holistic view of all social engagement (such as likes, comments, and shares) for published content across the web.