A decade ago I had to ask Richard Branson a delicate question. What would happen to the Virgin brand if he died? At the time, I was presenting a show about the media on a radio station, and Branson was in town to spruik a new Virgin Airlines route. I couched the question as gently as I could.
Top Content Marketing News
About 12 months ago, I covered some content marketing trends to watch for 2017. I recently reread that post and most of the trends are very much in play for 2018 and beyond. Most enterprises are still working through creation of a true, living content marketing strategy for their organizations.
As technology drives changes in content marketing, our industry will shift and adapt in ways we can’t yet anticipate. But content marketers can develop truly innovative audience experiences and position their brands to lead us into this brave new world.
Brandwatch, a social media monitoring company has acquired BuzzSumo, a content marketing and influencer identification platform, for an undisclosed sum. BuzzSumo never raised beyond Seed stage and was in effect bootstrapped by its founders. The acquisition adds an important arrow into
Mastering social media will be key for content marketers in 2018--it’s no longer something you can do ad hoc.
Companies just need to take advantage of trends in content marketing and determine how to make content work for them -- and their audiences -- again.
Learn from these great business bloggers.
How do you stand out from the pack with your content? Start with this playbook.
Reaching the members of your audience through a content-cluttered landscape -- and their ad blockers -- will be harder than ever in 2018. Fortunately, there are new technologies and techniques that can help.