Brandwatch, a social media monitoring company has acquired BuzzSumo, a content marketing and influencer identification platform, for an undisclosed sum. BuzzSumo never raised beyond Seed stage and was in effect bootstrapped by its founders. The acquisition adds an important arrow into
Top Content Marketing News
Mastering social media will be key for content marketers in 2018--it’s no longer something you can do ad hoc.
Media monitoring service Isentia has given the stock market a triple shot of bad news with the announcements the company will be exiting the content marketing business, settling its legal dispute with competitor Meltwater and expects a 23% profit decline. Isentia, previously Media Monitors before
Technology is making it possible to precisely target you most promising audience and know what content they will enjoy.
Will 2018 be the year of virtual reality marketing? Will Amazon’s Alexa become the hot new content marketing channel? Experts weigh in on what we can expect next year.
By Steve Rayson, Director, BuzzSumo Is content marketing sustainable? This is the question Mark Schaefer posed in his seminal “Content Shock” post in early 2014. Four years later, what does the data tell us about his predictions? On the plus side it has never been easier to research and
Reaching the members of your audience through a content-cluttered landscape -- and their ad blockers -- will be harder than ever in 2018. Fortunately, there are new technologies and techniques that can help.
With over 2 million blog posts published each day, you need to have something that helps your content stand out. Honestly, just writing great content isn’t going to cut it anymore. There’s just too much content out there already for people to read. You need to start creating exceptional and
Content Marketing Institute and MarketingProfs just released their annual B2B content marketing research--the most-cited content marketing research in the world. Get insights into how you can take B2B content marketing to the next level. Read the full article at MarketingProfs
MINNEAPOLIS, Dec. 12, 2017 /PRNewswire/ -- MSP-C, a Minneapolis-based content marketing agency, recently announced that Erin Madsen has been named Vice President of Content. She will lead a team of more than 40 full-time editors and art directors for clients such as Delta Air Lines,...