Your audience always comes first, but it’s important to use the same words they use if you want to get found online.
Top Content Marketing News
Whether it’s in the latest digital marketing trends or from the keynote at an industry event, we’re constantly being told that “content is king” and that we must “think like a publisher” if we want to stand out online today. It’s easy to nod along, roll up the sleeves, and dive
Columnist Trond Lyngbø explains some of the major mistakes content marketers make in discounting SEO input. Is your company committing one? The post The 7 deadly sins of content marketers appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Video Ever heard “Your employees are your greatest resource”? It is true, though usually when we think of employees as a resource, we think of them doing their regular jobs. It's time to look beyond the job descriptions and ask a few very important questionsabout this very valuable resource.
Clarifying your goals and tweaking your procedures can yield amazing results.
Yotpo, a platform that lets companies solicit content from their users and customers in the form of reviews, questions and answers, photos and videos, for use across various marketing channels, has picked up $22 million in Series C funding. Leading the round in the Tel Aviv and New York-based
Today I’m sharing a list of 25 visual content marketing tools to engage your audience.
Many business owners see SEO and content marketing as separate, but columnist Trond Lyngbø argues that solid keyword research can and should be used to inform content marketing strategy. The post Keyword research: a key element of SEO & content marketing appeared first on Search Engine
Want to become a better content marketer? Learn from these 5 influencers.
Keeping with my recent theme of refreshing well-received past posts, I’ve decided to provide a follow up for last year’s highly successful post 8 Ways to Better Market Yourself on LinkedIn in 2015. 2015 was a breakout year for LinkedIn, both as a social network and (more importantly) as a