Your audience always comes first, but it’s important to use the same words they use if you want to get found online.
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Extend your content marketing reach with interconnected content. It's the on-ramp to help readers find related information on your owned media. The post Use Interconnected Content To Maximize Content Marketing Results appeared first on Heidi Cohen.
A decade ago I had to ask Richard Branson a delicate question. What would happen to the Virgin brand if he died? At the time, I was presenting a show about the media on a radio station, and Branson was in town to spruik a new Virgin Airlines route. I couched the question as gently as I could.
It consists of an strategy that is designed at making a website or website appear on the top position, as and when explored by the online guests.
Here are a few huge content marketing mistakes I see countless people making online. Stop making them, it's killing your business.
Everyone wants a piece of the content marketing pie -- and no wonder.
Using Google Analytics properly makes you a far more effective digital marketer. This infographic outlines the key ways content marketers can utilize the tool.
Content marketing is entering a new phase. It’s heading into the trough. You could call it the dip of disillusionment. For many the promise hasn’t arrived and the returns just haven’t materialized. And the the marketing manager is now not sure if they should even continue. Often this is
Let’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at all-time highs in established
Buffer. Almighty. Press. SumoMe. Why not use them all together in one turbocharged work flow?