Two of the biggest challenges content marketers face are finding enough time and hiring the right talent. Here's how to solve those problems. Read the full article at MarketingProfs
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We are all creators now. All publishers. And companies are collaborators. Okay, and sometimes, we’re fans of other people’s creations, too. But even then, there’s a change afoot. We see ourselves on the same level. We’re all the star. But you? You’re the star. Publishing is a
by Robert Clough 1. Understand User Behavior Many business owners make the mistake of relying on certain keywords to develop their content marketing campaigns. Although keywords are important, there's much more that goes into a good campaign. You have to make use of things like link building,
Independent content marketing agency Virtual Connexion has rebranded to Enthral. Cameron Smith, founder and managing director at Enthral, said the rebrand represents the direction the business has taken and positions the agency as both a production business and content marketing
CFOs would be more willing to increase marketing budgets if they knew it would result in a positive return on investment, while many small businesses wish they had allocated more of their budget toward marketing efforts in their early years.
Snapchat is a unique social platform and one that has exploded in popularity rather suddenly since its release in 2011. Now reaching around 8 billion views daily (and there are only 7.4 billion of us in the world, remember), the medium of ephemeral content has well and truly taken off. So how can
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Fifty-three percent of brands and marketers know that they need a content distribution strategy to match their content creation plans, but only 26 percent actually put money towards investing in one. Which category do you fall into?
The internet is loaded with too much content. Whether you’re blogging, publishing a video, or sharing an image, you are contributing to the 2.5 quintillion bytes of data that is made everyday! The old method of publishing tons of content isn’t as effective as it used to be. Many more are