In addition to having excellent content on your website, it's also important to have a great content marketing strategy that drives traffic to your site.
Top Content Marketing News
Today the customer journey is conducted on their terms—and starts well before audiences visit your website. While many brands look to content marketing to help them influence audiences before they're looking to buy, starting such programs can be challenging—especially in big companies. In this
At KoMarketing, one of our core services is B2B content marketing, so, as you can imagine, we are all on the same page when it comes to the power of content and its importance to B2B organizations across industries. However, if you work for a large company, you may know and appreciate the value of
Editor's note: This article was submitted by Natalie Slyman, the director of content and social media at Influence & Co. Natalie loves telling stories, cooking, and her two cats, Roxanne and Priscilla. Wouldn't it be wonderful to have the gift of seeing into the future? There'd be no surprises,
A new study from the Content Marketing Institute details how organizations can use their original offerings to bolster consumer confidence. Consider these insights. Trust is a scarce commodity for companies and other organizations in 2018. Modern market forces have resulted in an unprecedented
Content marketing can do it all — just not all at once, on its own, or without a conscious strategy.
Use these hacks to get your content the attention and shares it deserves.
A lot has gone down in the last week, literally and figuratively. Google+ has bit the dust, but interest in blockchain is just getting started. Meanwhile, intent and loyalty are trending concepts of interest. Read about it all in the Content Marketing Weekly.
Here are the 2019 B2B content marketing research results from MarketingProfs and CMI. See what key actions and approaches you can take to improve your own content marketing program. Read the full article at MarketingProfs
Do you need to improve your LinkedIn marketing? Wondering which content types will perform best for you? In this article, you’ll find a step-by-step process to help you create a LinkedIn content marketing plan. Why Content Marketing on LinkedIn Deserves a Second Look LinkedIn is a thriving