Effective content marketing is about providing information that goes beyond hype to providing something of value.
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Not long ago, content marketing was mostly about launching a website and posting on blogs. Those days are long gone. Today, it's a critical, multifaceted discipline that drives brand awareness as well as sales leads. Still, content campaigns could be even more successful than they are--if only we
Understand and challenge these content marketing myths to take your strategy to the next level.
The rise of content marketing automation, like artificial intelligence in general, is set to impact communications teams everywhere, and technological changes of this magnitude often lead to both fear and excitement.
In this video, learn more about content marketing.
Content marketing is getting very competitive as more and more businesses are implementing it. People publish around 70 million blog posts a month and the spend on content marketing is always increasing. Shares and referrals from social networks have been decreasing too as networks are
Content marketing is a great way to grow your business
You don't need a lot of money to be effective with content marketing. Here is how you do it the right way.
The “opioid epidemic” is a concept too large to fathom for many. So, when marketers at Optum decided to create a content marketing campaign to educate customers, they had to be very deliberate in their choices.
As the Internet has evolved, its road to dominance has been littered by many businesses that were caught flatfooted. When is the last time you called your stockbroker? Do you even know what a stockbroker did? Did a travel agent book your last flight? And, how many malls did you visit this