Content is king. And content marketing in 2018 remains a brilliant and cost-effective method for engaging with leads and customers, spreading brand awareness, and getting around the increasing use of ad-blockers. Whether it’s an email newsletter, social media post, or blog on your own or
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In journalism, you have the 5 Ws: Who, What, When, Where, Why and How. (Journalists don’t necessarily count so well). In content strategy, you have the same 5 Ws, but they should be employed a little bit differently. The post Create a Content Marketing Strategy Like a Publisher appeared first on
When company leaders decide to invest in content marketing, they often redefine the roles of their marketing team. Too often, the people working in traditional marketing departments lack the skills needed to carry out a successful content marketing initiative. This does not mean you have to fire
It was a paperback book that someone I trusted and respected had recommended. Its title was good but not great. The headline wasn’t so compelling that it would stop you in your tracks. But something about it made me want to start reading and open the cover. Most of it was read in coffee shops
Content marketing, which was a mere buzzword several years ago, is now one of the most popular and effective online marketing strategies today, and rightfully so, as these stats are hard to ignore: Small businesses with blogs get 126% more lead growth than small businesses without. After
Love may be in the air, but the only thing we’re sweet on is the CM Weekly.
The scope for creative content marketing campaigns in 2018 has never been more exciting – and it would seem that interactive maps are all the rage at the moment. In all fairness, you really can’t blame brands for having a crack at this type of content, either. Especially when you consider the
NEW YORK, Feb. 15, 2018 /PRNewswire-USNewswire/ -- An extensive, heavily researched guide to developing and delivering powerful content messages to clients, "Content Rules: Create Customer Connections that Deliver Engagement and Drive Business," has been published by digital...
For years I have been saying the same thing: content is king. No matter what changes are made in the marketing world (and it tends to move fast) content is still the number one way to engage with your audience and help elevate your brand. With this in mind, it isn’t always easy to create
No matter how much additional traffic you drive to your site or how well you improve your domain's visibility in search, none of it matters if you can't bring home the bacon. Here's how to calculate cost per lead and cost per sale.