Real estate investor Graham Stephan is knowledgeable, credible, and fun to watch. Entrepreneurs who want to improve the way they market their businesses can learn a lot from his approach.
Top Content Marketing News
Like it or not, content marketing is here to stay. Leverage these five most impactful content formats to make longer-lasting impressions on your customers today.
Although not all marketers have integrated their content marketing programs with their overall strategies, new research suggests that more have done so than in previous years. PAN Communications recently published the “2019 Content Fitness” report, and statistics showed that the majority of
Content marketing success requires work before you begin writing, as well as after you've hit the publish button. Here are tips to help ensure you're reaching the right audience with the right message.
In this age of personalization, it’s become even more important for a brand to acknowledge that they are speaking to a specific audience with their own unique set of needs, challenges, and interests. Nowhere is this more apparent than in looking at a B2B audience versus a B2C audience. Here’s
Learn which digital content types are most effective. The post Email-driven content marketing for SMBs appeared first on Marketing Land. Please visit Marketing Land for the full article.
Figuring out the right things to measure in your content marketing campaigns is the key to understanding your true ROI. Agency professionals recommend keeping an eye on these metrics.
Marketers will always have content challenges, and we discuss the differences between two key technologies: WCM and CMPs.
B2B content marketing tends toward common pitfalls. There's often too much industry jargon, too many promotional messages, and too little appeal to the buyer’s emotion.
Whether the target recipient is a consumer or a client, strategic content marketing can move the needle by solving pain points and optimizing for value.