Here are five common marketing goals and what types of content are best suited to meet those needs.The post There Are No Universal Truths in Content Marketing (Sort Of) via @Kammie_Jenkins appeared first on Search Engine Journal.
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If you're looking to make a career transition, or simply want to expand your skills as a marketer, here are six programs that will put you ahead of the game.
B2B marketers are using video content to drive sales. Here's how you can kickstart your B2B video marketing strategy.
When you hear the phrase content marketing what does it mean to you? If you’re like most B2B marketers, you may be associating that term with a combination of email campaigns and educational content. Most brands use gated (you have to trade your email address to access the content) content to
A solid content marketing plan can offer a positive long-term return on investment for your firm’s practice.
Visual content is taking over the web. First it was photos and GIFs, and now it’s video. According to some estimates, video will account for as much as 80% of all web traffic by 2019. As if that wasn’t enough of an incentive to start producing more video content as part of your content
Anyone who works in content marketing will have experienced the same thing. You’re at a family event such as a party, Christmas meal or wedding and a relative sidles up to you and asks the question you’re dreading: “So what is it you actually do at work?” How do you answer that?
Trying to build an effective and cohesive B2B content marketing engine without the right tech is like moving to a new country without money, transportation, or familiarity with the language. In simple... The post How a Content Marketing Platform Empowers Your Entire B2B Marketing Team appeared
In August, consider focusing your business's content marketing efforts on senior citizens, your product or brand story, technologies that were invented or patented in August, things to do during the month, and the growing interest in veganism. The post 5 Content Marketing Ideas for August 2019
Dan Radak Dan Radak Every business out there is doing content marketing to some degree. However, it’s the efficiency of their content marketing strategies that makes all the difference in their performance. With the right strategy, nonetheless, being