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If your client, CMO, or manager views content not so much as king but as bastard prince, it's time to go to battle, breach some preconceived walls, and prove content's prowess. These eight tactical measures will help you do all that. Read the full article at MarketingProfs
The value of content marketing should no longer be up for debate. It’s cheaper and more successful than traditional marketing, hands down. Here’s why.
To be honest, I was searching for articles or blogs on this particular topic from long but I was not able to find anything good. But today look what I found. I guess the best article on this topic is this one. Amazing writing skills shown by the author and along with it a good amount of research
It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for. Recent data from the Content Marketing Institute backs up this claim, as 91 percent of
Once you have found a blog that avoids all the above pitfalls, it is time to see how receptive they are to pitches. Many blogs will provide a page or directions on their contact page with explicit guidance on how they like to be pitched. While their ideal method of pitching might not exactly meet
In the content marketing realm, there are dozens of types of content you could use to build your reputation, grow an audience, and make more money. Let's explore how case studies fit in.
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Stories are passed down from one generation to the next. Aesop, the Greek storyteller is credited with some of the best known tales. Though none of his writings survive, it is the storytelling tradition which continues. Image Source: Moz Today, every company is trying to share their unique
Content marketing is an important element for your personal brand in which your business can establish itself as a trusted expert in your niche. It’s important to reach your target market in an authentic and helpful way. There are several strategies that can work well for your brand, which can