Aside from personas, user journey maps are some of the most powerful marketing tools at your disposal. Here, we’ll talk about how to create a map and tie it to your content strategy.
Top Content Marketing News
As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic. The Content Marketing Institute, along with MarketingProfs and IEEE GlobalSpec, recently published the “Manufacturing
Follow these trends and get ready to take your content and your business to the next level in 2019.
As each year passes, I find myself saying things like “How is the year over?” or “Time is really flying”. This year was no exception. Just like that, it’s November and just like that, it’s time for 2019 planning. But before we get to planning, we need to take a look back and see what
Luckily for patients navigating everything from a baby’s first ear infection to chronic and terminal illnesses, healthcare content marketing is stepping up its game.
This week’s edition of the CM Weekly has all the fixin’s: content marketing tools, holiday-focused SEO updates, step-by-step guides to writing how-to content and even a special hotel-based search update.
A conversation on the state of story-driven content with analyst and author Brian Solis. The post Breaking through with meaningful content marketing in the age of storytelling appeared first on Marketing Land. Please visit Marketing Land for the full article.
Content’s Survival of the Fittest Evolving from content production to performance The first group of content pros emerged from B2B marketing’s primordial soup with a super-hero advantage. The creative gene. They set about driving a step change from the dull, analogue land of colorless white
Getting quality content marketing on to your website is just half the battle. Once you’re convinced you’ve got your messages just right then it’s time to take a long, hard look at just how effective your content actually is and if it’s working exactly how it should. With just a little
Have you heard the saying, “content is king?” Well, of course, you have. But creating more content won’t necessarily get you more search traffic. You’ve heard people like me mention stats like the average piece of content that ranks on page one of Google contains 1,890 words. But that