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Top Content Marketing News
“Content Marketing Tools: A Marketer’s Guide” is the source for the latest trends, opportunities and challenges facing the market for content marketing tools. This 64-page report includes: profiles of 24 leading vendors. pricing charts and capabilities comparisons. recommended steps
If you're on the content bandwagon, but you don't know your customer acquisition cost (CAC) and customer lifetime value (CLV), you're playing a dangerous game: How do you know spending all that money on content marketing is worth it? Read the full article at MarketingProfs
The biggest falsehood I encounter/tell myself/see other people tell themselves is that content marketing creative strategy is separate from data and analytics. While content marketing is certainly a practice that requires creativity and outside-the-box thinking, it is also fueled by data. In fact,
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Industry Leader's New E-Book Is a Resource for Agencies Looking to Grow Their Content Strategies
The next generation travel consumer. Skift Take: In today's content driven world travel companies have adapted to cater to customers' needs. Content marketing is now more popular than ever before. — Dave MontaliEarlier this month we launched the latest report in our Skift Research
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Companies just need to take advantage of trends in content marketing and determine how to make content work for them -- and their audiences -- again.
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