Content marketing fails because most people don’t understand visitor intent. Matching the right type of content to visitor intent is your key to successful content marketing.
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Mastering social media will be key for content marketers in 2018--it’s no longer something you can do ad hoc.
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If your client, CMO, or manager views content not so much as king but as bastard prince, it's time to go to battle, breach some preconceived walls, and prove content's prowess. These eight tactical measures will help you do all that. Read the full article at MarketingProfs
It can be argued that content marketing is the most important digital marketing strategy available today. Without new and fresh content, it’s almost impossible to achieve the results you’re striving for. Recent data from the Content Marketing Institute backs up this claim, as 91 percent of
The value of content marketing should no longer be up for debate. It’s cheaper and more successful than traditional marketing, hands down. Here’s why.
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Stories are passed down from one generation to the next. Aesop, the Greek storyteller is credited with some of the best known tales. Though none of his writings survive, it is the storytelling tradition which continues. Image Source: Moz Today, every company is trying to share their unique
Content marketing is an important element for your personal brand in which your business can establish itself as a trusted expert in your niche. It’s important to reach your target market in an authentic and helpful way. There are several strategies that can work well for your brand, which can
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