Extend your content marketing reach with interconnected content. It's the on-ramp to help readers find related information on your owned media. The post Use Interconnected Content To Maximize Content Marketing Results appeared first on Heidi Cohen.
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A decade ago I had to ask Richard Branson a delicate question. What would happen to the Virgin brand if he died? At the time, I was presenting a show about the media on a radio station, and Branson was in town to spruik a new Virgin Airlines route. I couched the question as gently as I could.
It consists of an strategy that is designed at making a website or website appear on the top position, as and when explored by the online guests.
How much should you spend on content marketing? Business 2 Community features a Point Visible infographic that sheds light on this thorny financial decision that almost every organization must address. Citing a survey of marketers nationwide, the infographic states that 75 percent of respondents
The months of June and July are the perfect time to reflect on your content marketing strategy. What’s working? What isn’t? What needs to change going into the fall season? As you complete your internal audit, here are some ideas and questions for consideration to help level up your
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A lot of people write advice articles about how to run content marketing strategies. This article distills that advice into 600 words.
It was one of those days. My computer had stopped working. Do I call the manufacturer and get them to step me through the trouble shooting process for that fix? I decided that maybe best to just turn it on and off first. Three minutes later the frozen screen is replaced by a working
When many people think of marketing, they think of advertising. However, business leaders want their potential customer base to know more about who they are and what they do—more information than can be explained in a simple ad. Entrepreneurs want to be seen as experts in their field, and this
Content marketing is always evolving. Tactics and tools and tips change. But these century-old fundamentals remain relevant today.The post The Evolution of Content Marketing: What the 1900s Can Teach You by @bsmarketer appeared first on Search Engine Journal.