Top Content Marketing News
Attendees of Content Marketing World 2019 weigh in on their biggest takeaways from last week's conference.
Amit Gupta Amit Gupta Fantastic entrepreneurs realize that content promotion only works; it is an established approach to help companies attain their crucial marketing objectives. But many experts are jump into posts promotion without proper
Many content marketers are focused on improving brand awareness through their strategies, but as new research shows, this top goal is not always the easiest to achieve. Ascend2 recently published the “Content Marketing Engagement Survey” and statistics showed that improving brand awareness is
Content marketing is generally practiced by brands that already have firm identities, but their use of content marketing has its own cognitive dissonance. Is it doing good or doing evil? Do its creators know? Its inherent struggle is based on monetization, in more ways than one.