A recent content marketing campaign that Optum created with the Washington Post’s content marketing arm, WP BrandStudio, made the bold move of educating health system stakeholders and consumers about the opioid epidemic and advocating for a point of view about how to solve the crisis.
Top Content Marketing News
What can you do to maximize opportunities with a shoestring budget?
Effective content marketing is about providing information that goes beyond hype to providing something of value.
Not long ago, content marketing was mostly about launching a website and posting on blogs. Those days are long gone. Today, it's a critical, multifaceted discipline that drives brand awareness as well as sales leads. Still, content campaigns could be even more successful than they are--if only we
Understand and challenge these content marketing myths to take your strategy to the next level.
The rise of content marketing automation, like artificial intelligence in general, is set to impact communications teams everywhere, and technological changes of this magnitude often lead to both fear and excitement.