Playbuzz, a startup that helps publishers to add things like polls and galleries to their articles, has rebranded itself as Ex.co. Co-founder and CEO Tom Pachys told me the name stands for “the experience company,” and he said it reflects the company’s broader content marketing ambitions.
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Find a content marketer who can handle the creative side and free you up to run your firm.
(TrendHunter.com) Spotify hired Advanced Marketing Solutions, which is Viacom's advertising arm, to create content marketing campaigns for the platform. The content marketing campaigns will have a focus on...
Just as great conversationalists get invited to parties, great content is a welcome guest in an email inbox or a social media feed.
Salespeople can be the true voice of the customer: Through daily conversations, they intimately understand what problems prospects are experiencing--right now. Here's how marketers can harness that knowledge for content marketing and PR. Read the full article at MarketingProfs
How long your content marketing articles are is critical to their success, but there is no one right length. How long any particular article should be depends on what that article's purpose is, who you're trying to reach, and where they are in the buying process.
Writing a blog post is easy. If you don’t write often, you may feel otherwise, but just follow this and you’ll be good to go when it comes to writing. Or, you can just watch the video below. But still, you write a blog post and then what do you do? Well, I’ll tell you