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As technology drives changes in content marketing, our industry will shift and adapt in ways we can’t yet anticipate. But content marketers can develop truly innovative audience experiences and position their brands to lead us into this brave new world.
To fix it, let’s take a look at some of the common problems associated with content marketing.
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If you have limited internal resources, hiring a content marketing agency can be a quick way to build your content machine. Here's what to look for when choosing your content marketing agency.
This week, we gathered together brand managers, editorial directors and social media strategists from brands in Vail, Colorado, for the Digiday Content Marketing Summit. Along with hearing from speakers from brands like Reebok, IBM and Heineken, attendees put their heads together in group meetings
Whether the target audience is consumers or other businesses, marketers have a lot in common (beyond caffeine addictions, I mean). Hey, the numbers don’t lie. For instance, data shows the... Read more »
Content marketing campaigns have many names, but only one goal: company growth.
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode Robert ponders whether to learn to be big or accept that you’d rather stay small.
When it comes to marketing, millennials are in the driver’s seat.