The importance of content marketing cannot be underestimated, yet it's still underappreciated. In the form of articles, buying guides, custom research and educational content, such marketing can bridge the chasm between top-funnel awareness efforts like TV advertising and bottom-funnel,
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Content marketing tells the story of your brand. You’re building yourself up as an authority in your field, someone your customers can turn to when they are in search of solutions. The content marketing funnel itself is a story. A prospect becomes aware of a problem and seeks out a solution. Then
Despite its longevity and proven value, content marketing continues to be a challenge for marketers. Here's the solution to some of the toughest issues.
If you’ve ever hung out with a few video experts, you’ve probably encountered the intense arguments over YouTube and Vimeo—which is better? And what about Wistia, a lesser-known yet viable contender? Where can it play a role? Which looks nicer? Which is more user-friendly?
Need more proof that landing pages are crucial to successful inbound marketing? These 12 benefits of landing pages are all the evidence you need.
Content marketing is a cornerstone of an SEO campaign today. Without well-optimized, high quality content a website will have a hard time earning natural inbound links and ranking prominently for targeted keywords. While most website owners understand the importance of content, there’s more that