Companies just need to take advantage of trends in content marketing and determine how to make content work for them -- and their audiences -- again.
Top Content Marketing News
What's that adage? "Give a man a fish, and he eats for a day; but teach a man to fish, and he'll never go hungry." Widely applied to the value of long-term investments, today we'll learn why this biblical entreaty also applies to content marketing. Rather than feed your bottom line with a few
Whether I’m at a family party, out to dinner with friends, or in a situation where I’m getting to know new people, I find myself often times answering the question: What does a content marketer do? This question immediately makes me think of this image: (Image Credit) On a more serious note,
B2B Content marketing works! Use these four keys to successful content marketing, so you can reach your audience and engage them in the ways that resonate most.
Innovative new technologies can change your prospects’ and customers’ everyday behaviors and expectations throughout the year. How they find, view and stay current on industry information can shift, offering you new opportunities to refine your content marketing strategy to see
If you're on the content bandwagon, but you don't know your customer acquisition cost (CAC) and customer lifetime value (CLV), you're playing a dangerous game: How do you know spending all that money on content marketing is worth it? Read the full article at MarketingProfs
From new lead generation opportunities to Sponsored InMail to video, we explore all the ways marketers can take advantage of LinkedIn's makeover.
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I dissect the latest native advertising research to see whether this technique is gaining ground or losing fans. We also explore some optimistic CMO research, and explain
NEW YORK--(BUSINESS WIRE)--#contentmarketing--Charles Hough Joins NewsCred as President and COO as Company Unveils New Insights-Driven Roadmap and Content Marketing Advisory Services Team.
“Content Marketing Tools: A Marketer’s Guide” is the source for the latest trends, opportunities and challenges facing the market for content marketing tools. This 64-page report includes: profiles of 24 leading vendors. pricing charts and capabilities comparisons. recommended steps