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Top Content Marketing News
As technology drives changes in content marketing, our industry will shift and adapt in ways we can’t yet anticipate. But content marketers can develop truly innovative audience experiences and position their brands to lead us into this brave new world.
To fix it, let’s take a look at some of the common problems associated with content marketing.
Pouch technology transformed the baby food category and provided little ones with an easier way to reach self-feeding milestones. But the experience was often a messy one, leaving moms and babies feeling anything but satisfied. So Gerber's innovation experts developed the SMART FLOW™ spout, a
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Muscled Out Consulting firms are gaining more sway over media budgets by tugging on marketers’ fears of agency nontransparency and brand safety. “We’re experiencing a lot of requests from
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Prioritize quality over quantity, stay alert and listen to customers.
Content marketing can be utilized by any business - here are five examples of brands who prove it.
Do you want your audience to rely on your brand as an authoritative voice? Then you've got to put your subject matter expertise to the test.
On Wednesday, Mumbrella’s Tim Burrowes posted to LinkedIn about Isentia axing the King Content brand and writing down the sale price of $37.8m. It followed the company’s announcement that it would be discontinuing the King Content brand and folding its content marketing operations into the