This week’s content marketing roundup is a vibrant assortment of updates. We’ve got social media as a news source, metrics that no longer matter for Google, content promotion tools and unorthodox out-of-office emails.
Top Content Marketing News
San Antonio—Software-as-a-service business Filestack is acquiring one of its customers, Tint, which makes software that aggregates social media posts and other online content for large corporations and organizations to use in marketing.Tint is based in San Francisco, and has an application
Delivering stories and information to attract and retain consumers’ interest takes the right approach and smart execution. Consider this guidance. Content marketing may be a current buzzword, but it isn’t a new concept. Smart marketers figured out how to produce content their customers value as
Emerging out of the wealth of creativity surrounding the content marketing industry, new and engaging technologies are being harnessed more and more frequently to give brands an edge.But how can you and your company technology-based content effectively, and more importantly, why should
Content marketers have so many questions and hesitations during their day. Did I include the target keywords in the text and title frequently enough? Did that guest blogger really write that piece? Or did they pull all of the copy from another site and try to pitch it as their own? Is this blog
You get what you pay for when it comes to copywriters says contributor Jessica Fowler. Here’s a look at how to hire good copywriters that will help drive traffic and sales to your site. Please visit Search Engine Land for the full article.
The strategies used by Etsy, Mercedes-Benz, JetBlue (and a brand called The Elephant Pants) can give you some good ideas.
In the marketing world, content is at the core of everything we do. And for demand generation activities, in particular, it’s content that fuels nurture campaigns, content syndication, and retargeting ads. It also can help arm your sales team with the collateral they need to seal the deal. It’s
This five-step guide will help you create an effective editorial calendar for content marketing.The post How to Create an Editorial Calendar for Content Marketing in 5 Easy Steps by @MaddyOsman appeared first on Search Engine Journal.
By Michael Quoc Did you know brands that invest in content marketing enjoy 600% better conversion rates than those that don’t? No wonder they say content is king. Imagine if you could apply those same winning strategies to your recruiting efforts—to convert employees, not customers. You can.