A conversation on the state of story-driven content with analyst and author Brian Solis. The post Breaking through with meaningful content marketing in the age of storytelling appeared first on Marketing Land. Please visit Marketing Land for the full article.
Top Content Marketing News
This week’s edition of the CM Weekly has all the fixin’s: content marketing tools, holiday-focused SEO updates, step-by-step guides to writing how-to content and even a special hotel-based search update.
Aside from personas, user journey maps are some of the most powerful marketing tools at your disposal. Here, we’ll talk about how to create a map and tie it to your content strategy.
Follow these trends and get ready to take your content and your business to the next level in 2019.
As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic. The Content Marketing Institute, along with MarketingProfs and IEEE GlobalSpec, recently published the “Manufacturing
Getting quality content marketing on to your website is just half the battle. Once you’re convinced you’ve got your messages just right then it’s time to take a long, hard look at just how effective your content actually is and if it’s working exactly how it should. With just a little
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Content marketing, holiday spending, CDPs as integrated data platforms appeared first on Marketing Land. Please visit Marketing Land for the full
Luckily for patients navigating everything from a baby’s first ear infection to chronic and terminal illnesses, healthcare content marketing is stepping up its game.
Visual elements can be game-changers for your content marketing collateral.