By Mark Schaefer I attended some interesting, all-star presentations and panels at SXSW and there were a few golden nuggets I thought I would pass along. Here are some of my favorite speakers from the event and their best insights. Elon Musk, CEO of Tesla and SpaceX He was asked, Why aren’t
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Over 3.7 million blog posts were written today. The market is flooded with blog articles. So how does your content have a chance of standing out? Successful content marketing has always been about standing out in the crowd by producing the best content. Now that there’s more (great) content
Digital, social, and mobile technologies have dramatically changed the world we live in. And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI—including content marketing ROI—is one of the
Cheil North America today announced that it's taking its content marketing units, which first launched in Toronto in 2014, to the United States. Cylndr Productions will open shop in Ridgefield, N.J., while Cylndr Content Agency will serve Cheil clients from offices in New York and Durham, N.C. "In
How do you measure your content marketing efforts? Start by looking at key metrics at specific stages of the customer journey: awareness, consideration, and conversion. This infographic walks you through how to do that. Read the full article at MarketingProfs
How does email marketing, a seemingly all-powerful strategy, fuel your SEO and content marketing campaigns?
Ever play 21 questions? This is sort of like that, only there’s 10 of them, and at the end, you won’t have to guess if your content marketing vendor deserves your business.
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Sony (NYSE: SNE) announced the Xperia XZ2 at Mobile World Congress 2018, where the prevailing theme amongst smartphone manufacturers this year has been cameras and entertainment. Hideyuki Furumi, Executive Vice President of Global Sales and Marketing for Sony Mobile Communications, explained in a
Podcasting has numerous benefits, however, producing an ongoing podcast is a hard nut to crack. It takes more effort than simply clicking ‘Record’ on your smartphone and then uploading it online. According to a recent Edison Research report, around 98 million US citizens are listening to