The importance of content marketing cannot be underestimated, yet it's still underappreciated. In the form of articles, buying guides, custom research and educational content, such marketing can bridge the chasm between top-funnel awareness efforts like TV advertising and bottom-funnel,
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Need more proof that landing pages are crucial to successful inbound marketing? These 12 benefits of landing pages are all the evidence you need.
The key requirement of content marketing is to be engaging. Without engagement, content cannot fulfill its potential as a marketing tool. In this article, I'll explain why. The post The Key Requirement of Content Marketing appeared first on Practical Ecommerce.
The tips just keep on coming!Follow the “3-legged-stool” modelAlmost every successful media company in the world leverages the “3-Legged-Stool” model: creating content for digital, print, and in-person. I believe that if your brand doesn’t leverage all three channels in a meaningful way,
Content marketing tells the story of your brand. You’re building yourself up as an authority in your field, someone your customers can turn to when they are in search of solutions. The content marketing funnel itself is a story. A prospect becomes aware of a problem and seeks out a solution. Then
Despite its longevity and proven value, content marketing continues to be a challenge for marketers. Here's the solution to some of the toughest issues.
If you’ve ever hung out with a few video experts, you’ve probably encountered the intense arguments over YouTube and Vimeo—which is better? And what about Wistia, a lesser-known yet viable contender? Where can it play a role? Which looks nicer? Which is more user-friendly?
With one week of 2019 under our belts, let’s lay out a roadmap for success in your content marketing New Year’s resolutions.
Content marketing is a cornerstone of an SEO campaign today. Without well-optimized, high quality content a website will have a hard time earning natural inbound links and ranking prominently for targeted keywords. While most website owners understand the importance of content, there’s more that
Data and content: often these two seem to butt heads, mostly because at their core, they are very different. However, one can argue that one without the other would be entirely useless. Data without content makes the data not actionable and storytelling in content marketing without data makes it