Content marketing fails because most people don’t understand visitor intent. Matching the right type of content to visitor intent is your key to successful content marketing.
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Mastering social media will be key for content marketers in 2018--it’s no longer something you can do ad hoc.
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You already know about influencer marketing and, um, the Kardashians. But, what about tools such as GrooveJar and Almighty Press?
Just as it has for more than 40 years, Lake Superior State University recently released its annual list of words for banishment. The list is certainly worth reviewing for writers and marketers who are (or should be) bound by sacred oath to keep language simple and jargon-free. Lake Superior
Over the past five years, content marketing has gone from being the 'shiny new object' in marketing to one which is taken as seriously as SEO, SEM, and social media.Read more...
As job market is trending upward, staffing agencies could miss valuable opportunities to attract top candidates for their clients if they don’t take advantage of social media.
The content marketing landscape is constantly changing and evolving, and while more brands than ever are increasing their budgets, many fail to see the hoped-for results. Simply publishing blog posts doesn’t cut it any longer, forcing brands to become extremely creative and diverse when building
Sophisticated marketers know that simply producing content isn't enough to reach your goals, and our columnists this year spoke to readers' interests by sharing tips on video, user-generated content and strategies for promoting them. Please visit Marketing Land for the full article.
There’s a solid reason why content dominates the current realm of marketing. It’s the best way for businesses to share their knowledge and set themselves apart from the rest of the crowd. It allows them to communicate with target demographics on unbiased grounds – and it enables