Each year, marketing trends lists tout the ongoing trend of content marketing. It can be written content, visual content, or video content. But, it’s all about providing the audience with the most relevant, valuable content for them. Besides winning and keeping customers, however, there are
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Which hard and soft skills in content marketing are most in demand by employers? How does demand for those skills vary by how senior the positions are? Read the full article at MarketingProfs
The ubiquitous format has its detractors—but it also has legions of devotees. Success depends not just on matching the topic to your audience, but on making it digestible. Here’s a tip sheet. Some content marketers—and readers—have grown weary of listicles. Commentators have lambasted
The content marketing landscape has changed quite a bit since the birth of SEO 20 years ago.
By Mark Schaefer The world of content marketing tends to get over-complicated sometimes. I was explaining it to a friend the other day and broke the whole industry down into two simple strategies. Perhaps you haven’t heard content marketing described this way before so I thought I would share it
Here’s a question… What’s the ONE content marketing tactic that drives the majority of your revenue? Is it blogging? Webinars? Teaching small classes? Or, is your answer, “Hmm, I’m not quite sure, but does it really matter? After all, shouldn’t all my content efforts help?” Well
B2B marketers have relied far too long on whim to fuel their content marketing efforts. They need to shift their mindset and produce content that specifically caters to customers and better aligns with the overall business objectives.
Use search engines, local business directories and customer reviews to level-up your digital marketing in 2019.
Digital marketing efforts are connected in many ways, aligning across audience segments, messaging, and intended results. However, some marketing tactics cross paths in different ways, leading to synergies that can be leveraged to advance a brand’s overall marketing efforts. One important
First came the drive for digital transformation. Companies embraced digital initiatives to become more efficient and, in some cases, to transform their business processes in one way or another. The Chief Digital Officer was born to drive a stimulus plan for change. That job was always meant to be