These 15 considerations should be top of mind when you and your organization are establishing content marketing KPIs and metrics.The post Content Marketing KPIs & Metrics: 15 Important Considerations by @robgarner appeared first on Search Engine Journal.
Top Content Marketing News
There aren’t many more ways for us to say it: getting your content operation organized is critical to the success of your B2B marketing organization. We can talk, talk, talk about content strategy and thought leadership all day, but when it comes down to it, you’d probably rather hear from
Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Freeman has some advice. Please visit Marketing Land for the full article.
What can you learn from your competitors to improve your businesses' content strategy? Here are some tips on what to watch for.
Marketers are investing heavily in content marketing, but are people actually paying attention to the branded content they see? A study of UK internet users found that most are not. In fact, roughly eight in 10 people forgot the branded content they had seen just three days prior.
You’re probably aware that content marketing is an integral part of SEO today. With it, you can improve your brand’s online visibility and generate 3 times as many leads as traditional advertising (and at a fraction of the cost). But not everyone is profiting from it… According to a recent
There are a lot of different ways to grow your business online. You could explore a new niche, launch a blogger outreach initiative, or invest in social media marketing. But if you want to do something that is cost-effective and comes with minimal risk, then you can improve the efficiency of your
I’ve heard it all before....“My product is bought seasonally.” “It’s an impulse decision.” “Reach is the most important metric.” These are the cries of CPG (Consumer Packaged Goods) companies. Whilst there is an element of truth, it doesn’t mean that these brands can simply
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I share some of the highlights from Intelligent Content Conference 2017. In particular, we touch on some important industry trends to keep an eye on, including big