Native is struggling to make the leap to mobile while video takes it in its stride.
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With native advertising rising sharply in the revenue mix, media companies are expecting even bigger things in the next three years. Learn more in a live, in-depth INMA Webinar on Wednesday, January 17, presented by Jesper Larsen, founder of the Native Advertising Institute in Denmark. Larsen,
Where is native advertising headed in this new year? This week, the Interactive Advertising Bureau (IAB) issued a variety of 2018 member predictions from Bidtellect, GumGum, Influential, rewardStyle, Sharethrough, StartApp, Storyful, Triplelift, Turner Ignite, and Unruly. In addition to a fantastic
Just over half of news publishers say they now offer native advertising options on their platforms, according to recent research from the Native Advertising Institute and the International News Media Association. Read the full article at MarketingProfs
Publishers' most cited reason for not disclosing native advertising in two just-released studies from the Native Advertising Institute was "to meet budget demands," noted Jesper Laursen, founder and CEO of the NAI.
TALLINN, Estonia, Dec. 20, 2017 /PRNewswire/ -- AdHive, the first blockchain-based native advertising platform that helps businesses scale their influencer marketing with AI and community approach, is launching in alpha today. Bloggers can already test the core functionality such as...
Ligatus develops a new full programmatic network to make non-intrusive advertising easy and accessible for all types of advertisers and publishers. Cologne, DE: Ligatus, the leading quality native advertising solutions provider, announced the launch of revenee, a new standalone self-service
The importance of native advertising continues to rise in the revenue mix, even as labeling is inconsistent for many news media companies, according to a report released today by the International News Media Association (INMA) and the Native Advertising Institute. Based on a survey of 231 media
By Binh Nguyen via Iris.xyz Advertising is essential for driving exposure to any business. Companies are quickly adopting native advertising efforts to increase awareness in a relevant and efficient way. For those unfamiliar, native advertising is considered as any paid content that is
It was five years ago next month, soon after native advertising had burst on the digital scene, that the Federal Trade Commission took note and con