Just over half of news publishers say they now offer native advertising options on their platforms, according to recent research from the Native Advertising Institute and the International News Media Association. Read the full article at MarketingProfs
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With native advertising rising sharply in the revenue mix, media companies are expecting even bigger things in the next three years. Learn more in a live, in-depth INMA Webinar on Wednesday, January 17, presented by Jesper Larsen, founder of the Native Advertising Institute in Denmark. Larsen,
Where is native advertising headed in this new year? This week, the Interactive Advertising Bureau (IAB) issued a variety of 2018 member predictions from Bidtellect, GumGum, Influential, rewardStyle, Sharethrough, StartApp, Storyful, Triplelift, Turner Ignite, and Unruly. In addition to a fantastic
Publishers' most cited reason for not disclosing native advertising in two just-released studies from the Native Advertising Institute was "to meet budget demands," noted Jesper Laursen, founder and CEO of the NAI.
TALLINN, Estonia, Dec. 20, 2017 /PRNewswire/ -- AdHive, the first blockchain-based native advertising platform that helps businesses scale their influencer marketing with AI and community approach, is launching in alpha today. Bloggers can already test the core functionality such as...