According to some estimates, more than 56% of Americans prefer to shop online while 96% say they’ve made at least one online purchase in their lives. What’s more, e-commerce is growing by 23% each year, yet 46% of small businesses don’t even have a website! Since e-commerce is steadily
Top Native Advertising News
Quora has opened up it's own self-serve ad platform, adding another consideration for social media marketers.
One of the biggest complaints I hear from marketing directors when discussing native content is along the lines of “I had an article published on XYZ site and got nothing out of it”. Alexandra Tselios Often, when you probe deeper into this assessment you find three glaring issues: Unrealistic
Not many small businesses currently take advantage of native advertising, so the small businesses that do gain a significant advantage over the competition. Native advertising is advertising that looks like the rest of the content on a page, even though it’s promoted and paid for. You’ve seen