The news industry is full of ideas when it comes to experimenting with new storytelling formats and techniques—podcasts, virtual reality, Instagram posts. The list is long, but storytelling across these media and platforms is something the journalism-adjacent advertising industry has been
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FameBit's founders have raised $2.2 million for Podcorn, a native-advertising marketplace to help fix the podcasting industry. It's a long-overdue solution for a fractured and chaotic sector.
A quick primer on digital advertising and where it fits into content marketing.
Triple Lift, which claims to be the world’s largest native advertising platform, has announced it will be opening an office in Sydney which will service clients across Asia Pacific. The APAC team will be led by country manager Kevin Delie, who is relocating from New York to Sydney to oversee the
Author: Massimo Moruzzi Language: English 2017 #NOT a real book (Just a screed) Is native advertising something new, or just a new name? Is it the same as content marketing? How does it relate to social media marketing? Does native advertising work? Does it have negative consequences for
When Aubrey Belford started work as a special correspondent for Reuters in Southeast Asia, his new colleagues in the Bangkok bureau were working on a series of articles that would earn them a 2014 Pulitzer Prize. One piece exposed how certain members of the Thai navy and police were involved in the
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Microsoft has announced that it will send 20% more native advertising inventory through Verizon's Oath Ad Platforms. Jeff Lucas, head of North American sales and global client solutions at Verizon Media, told The Drum that demand for native ads are surging. "Demand for native advertising has
The Old Man and the Sea, Ernest Hemingway's last work of fiction, is a slim and deceptively simple volume built with modest sentences. But beneath each letter is something that imbues the work with a deeper meaning. It's a force that carries you through the story, and you carry it with you once
Native advertising specialists Adyoulike has launched a Black Friday campaign targeting digital advertisers. Entitled Native Advertising Works, the agency has highlighted five tips for native success including avoiding ‘unneccesary dramatic language’ and paying close attention to the images