Social Native is turning content creation on its head to help brands connect with consumers.
Top Native Advertising News
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. The number of advertisers running programmatic ad campaigns declined by 12% year-over-year (YoY) in Q1 2017, according to MediaRadar. It
Native ads flow so seamlessly within content they seem not to be ads at all.
A new survey proves that when consumers can't tell that an ad's an ad, it's bad for publishers, too. But the problem is solvable. A new survey proves that when consumers can't tell that an ad's an ad, it's bad for publishers, too. But the problem is solvable.In 2016, just 32%
Native has been a broad and somewhat murky category, but this will be the year that clarity emerges, as the industry focuses on two fundamental subtypes of native: programmatic and non-programmatic.
"Native" advertising is expected to drive 74% of all US display ad revenue by 2021, up from a 56% share in 2016, but Reddit cofounder Alexis Ohanian isn't a fan. Native advertising is paid content that fits a specific publication's style and editorial guidelines. The idea
DELRAY BEACH, Fla. & NEW YORK--(BUSINESS WIRE)--Two leaders in Native, Bidtellect and TripleLift, today announced a partnership that will transform Native experiences for marketers, publishers and consumers.
These three trends are expected to be on the rise in 2017, so marketers should look out for new opportunities in native advertising.
Consider that 32 percent of consumers are open to sharing a native ad with friends, family and colleagues, while only 19 percent of consumers will share traditional banner ads.
NEW YORK, Feb. 7, 2017 /PRNewswire/ -- TripleLift launches Apex, the first server-side header bidding technology for native advertising. Apex is the culmination of TripleLift's mission to create technology that enhances publisher yield through consumer-centric ad experiences. Apex...