Native advertising will account for 63.2% of all global mobile display advertising by 2020, reaching $53.4 billion, IHS reseach projects.
Top Native Advertising News
What looked like a small change to how media companies can share stories could have a huge impact.Everyone assumes that if Facebook were to drop an anvil on media companies, it'd come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination
Social Native is turning content creation on its head to help brands connect with consumers.
Virtual reality and its cousin, 360-degree video, have been the talk of future-of-news circles since late last year — usually with the disclaimer that there is no business model yet. But the starting place to generate revenue is clear: native advertising and sponsored content. Even as both VR
Native advertising—ads that have the look and feel of the content that surrounds them—are not really new. Ever since the first radio programs interviewed sponsors about their businesses and early magazines turned over parts of their issues to “advertorials,”
Xaxis, WPP's programmatic media and advertising platform, will soon use its German native advertising arm for the first time in hopes of capturing part of North America's growing native programmatic advertising market. Plista, based in Berlin, will give advertisers one place for buying
LOS ANGELES, CA--(Marketwired - May 24, 2016) - The Trade Desk Inc., a global demand-side platform, today announced integrations with leading Native advertising inventory sources Sharethrough, Google AdX, Yieldmo and TripleLift. The offering allows clients to enrich site content and user
Sponsor content was supposed to be publishers’ ticket to digital sustainability. Turns out most of them are having a hard time getting advertisers to come back for seconds. Digital ad sales intelligence platform MediaRadar said the average renewal rate for sponsor content this year is 21
When Fairfax Media noticed a growing appetite from Australian brands for content, it identified an opportunity to leverage what it does best — quality content creation, along with its audience reach and trust — to the benefit of its advertisers. A first among Australian news publishers, Brand
Native advertising and content marketing are terms on many advertisers’ and publishers’ minds these days, as all players in the digital ad industry try to overcome the perceived weaknesses of traditional display formats. François-Xavier Préaut, regional director of sales