This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. The number of advertisers running programmatic ad campaigns declined by 12% year-over-year (YoY) in Q1 2017, according to MediaRadar. It
Top Native Advertising News
Publishers can now add the three new formats to their mobile sites, creating more inventory for responsive ads. Please visit Marketing Land for the full article.
Despite the proven effectiveness of native advertising, it’s a concept that remains a little murky for many marketers. Copyblogger performed a study on native advertising, asking people whether they knew what it was and how knowledgeable they were about it. Here are the results: Clearly,
Brand safety is creating a 'flight to quality' effect among advertisers, who have seen a 12% drop in programmatic advertising this year. With high CPM ad placements on the rise, especially mobile and native, a recent report by MediaRadar notes that "native is growing with a 74% increase in
Native DCO product enables brands to personalize ads in real time, tailoring components to individual audience experiences
Google recently launched AdSense Native ads, a series of new native ad formats that are designed to match the look and feel of publisher websites, prompting some to call it “an enormous step forward” that “will propel [Google] further in…dominating the world’s advertising market” and
It's a new world in advertising.
According to some estimates, more than 56% of Americans prefer to shop online while 96% say they’ve made at least one online purchase in their lives. What’s more, e-commerce is growing by 23% each year, yet 46% of small businesses don’t even have a website! Since e-commerce is steadily
Ligatus develops a new full programmatic network to make non-intrusive advertising easy and accessible for all types of advertisers and publishers. Cologne, DE: Ligatus, the leading quality native advertising solutions provider, announced the launch of revenee, a new standalone self-service
Just over half of news publishers say they now offer native advertising options on their platforms, according to recent research from the Native Advertising Institute and the International News Media Association. Read the full article at MarketingProfs