Display vs native advertising (vs. content syndication): What’s the difference?
A quick primer on digital advertising and where it fits into content marketing.
Top Native Advertising News
Native advertising platform Triple Lift enters APAC with Sydney office
Triple Lift, which claims to be the world’s largest native advertising platform, has announced it will be opening an office in Sydney which will service clients across Asia Pacific. The APAC team will be led by country manager Kevin Delie, who is relocating from New York to Sydney to oversee the
15 Questions About Native Advertising
Author: Massimo Moruzzi Language: English 2017 #NOT a real book (Just a screed) Is native advertising something new, or just a new name? Is it the same as content marketing? How does it relate to social media marketing? Does native advertising work? Does it have negative consequences for
Reuters article highlights ethical issues with native advertising
When Aubrey Belford started work as a special correspondent for Reuters in Southeast Asia, his new colleagues in the Bangkok bureau were working on a series of articles that would earn them a 2014 Pulitzer Prize. One piece exposed how certain members of the Thai navy and police were involved in the
Native Advertising: The New Pillar Of Digital
When it comes to approaching native advertising, there are a few important things to keep in mind.
Online experiment finds that less than 1 in 10 people can tell sponsored content from an article - A new study revealed that most people can’t tell native advertising apart from actual news articles, even though it was divulged to participants that they were viewing advertisements.
submitted by /u/mvea to r/science [link] [comments]
Verizon Media and Microsoft expand native advertising partnership
Microsoft has announced that it will send 20% more native advertising inventory through Verizon's Oath Ad Platforms. Jeff Lucas, head of North American sales and global client solutions at Verizon Media, told The Drum that demand for native ads are surging. "Demand for native advertising has
Applying Hemingway’s ‘Iceberg Theory’ to Native Advertising Creates an Impossible to Ignore End Result
The Old Man and the Sea, Ernest Hemingway's last work of fiction, is a slim and deceptively simple volume built with modest sentences. But beneath each letter is something that imbues the work with a deeper meaning. It's a force that carries you through the story, and you carry it with you once
In-Feed Native Ads: Measuring Native Advertising
The onset of native and content-based advertising solutions has presented the industry with a complex challenge.
Adyoulike launches Black Friday campaign highlighting the effectiveness of native advertising
Native advertising specialists Adyoulike has launched a Black Friday campaign targeting digital advertisers. Entitled Native Advertising Works, the agency has highlighted five tips for native success including avoiding ‘unneccesary dramatic language’ and paying close attention to the images
What is Social Rank?
SocialRank is a proprietary algorithm built on top of the our content platform that gives a holistic view of all social engagement (such as likes, comments, and shares) for published content across the web.