PA Group's creative content agency partners with native advertising platform Nativo to offer leading brand clients access to publisher audiences at scale
Top Native Advertising News
Despite the proven effectiveness of native advertising, it’s a concept that remains a little murky for many marketers. Copyblogger performed a study on native advertising, asking people whether they knew what it was and how knowledgeable they were about it. Here are the results: Clearly,
Google recently launched AdSense Native ads, a series of new native ad formats that are designed to match the look and feel of publisher websites, prompting some to call it “an enormous step forward” that “will propel [Google] further in…dominating the world’s advertising market” and
A Chicago-based mobile ad network that specializes in location-based targeting and transit apps has launched native advertising capabilities. CommuteStream said native ads can be displayed in a variety of formats according to each app's form and function.
Brand safety is creating a 'flight to quality' effect among advertisers, who have seen a 12% drop in programmatic advertising this year. With high CPM ad placements on the rise, especially mobile and native, a recent report by MediaRadar notes that "native is growing with a 74% increase in
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. The number of advertisers running programmatic ad campaigns declined by 12% year-over-year (YoY) in Q1 2017, according to MediaRadar. It
It's a new world in advertising.
Small businesses already use a lot of native advertising and may not realize that they are doing so. But, when you do realize you’re using native advertising, the following are the different ways that small businesses can make use of it. Making Use of Native Advertising * Search ads – On your
Publishers can now add the three new formats to their mobile sites, creating more inventory for responsive ads. Please visit Marketing Land for the full article.
The branded content marketplace has grown very quickly, says Mike Smith