The New York Times’ Executive Vice President of Advertising, Meredith Levien, revealed that their readers are spending roughly the same
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Why You Should Embrace a “Mobile First” Marketing Strategy with Native Ads
“Mobile first” is one of the biggest trends in online marketing, as mobile devices and smartphones become most people’s primary way of accessing the web.
Native Advertising Trumps Other Forms of Online Advertising
Brands are constantly looking for methods to creatively and seamlessly integrate their messaging into the daily lives of their intended audience. Native
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Why Native Advertising is Here For Good.
There is an astounding array of native ad types, from Sponsored Content as seen on sites like The Onion to
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Should you “Standardize” Your Native Ad?
In the past few years, native advertising has gone from an emerging concept to a widely repeated buzzword, and today, to a mainstream online marketing practice – yet many advertisers and publishers are still figuring out how to define native advertising. The native advertising category and industry is convoluted at best. Advertisers, marketers, and publishers are still trying to decide the most effective ways to deliver marketing content to audiences via evolving native advertising formats.
Native Advertising and the Blurred Ad-Content Line
Since the days of “Mad Men,” the aim of advertisers has always been to create content that anticipates their audience’s immediate needs and interests.
In today’s market, that means native advertising. Brands are looking to position their messages in ways that are less intrusive. They want to more seamlessly integrate themselves in the user experience instead of paying for online banner ads that can be easily ignored. Presenting ads and sponsored content in the “native format” so that the advertising message can be seen within the content stream is crucial.
What is Social Rank?
SocialRank is a proprietary algorithm built on top of the our content platform that gives a holistic view of all social engagement (such as likes, comments, and shares) for published content across the web.