Social Media Platforms have their Own Niche

As social media platforms mature and find their audience, each are beginning to have their own distinct cache.  For brand marketers and advertisers, all of the core marketing principles apply:  target, target, target & know thyself.

  • Facebook still skews young, but the 45 to 54-year-old age bracket has seen 45% growth since year-end 2012. More than 75% of U.S. college-educated people use Facebook; higher than the 67% across all education levels.
  • Instagram: Sixty-eight percent of Instagram’s users are women, according to Appdata.
  • Twitter has a surprisingly young user population for a large social network. It is popular with news junkies in urban areas.
  • LinkedIn is international and skews toward male users. Sixty-one percent of its users are men, and 64% are based outside of the U.S.
  • Google+ is the most male-oriented of the major social networks. It’s 70% male.
  • Pinterest is dominated by tablet users, and 84% of U.S. Pinterest users are women.
  • Tumblr is strong with teens and young adults interested in self-expression.