Twitter opens native ads platform to all publishers

Twitter began testing MoPub’s native ads platform with mobile app developers in December

Twitter is pretty much taking an “all in” approach to advertising these days.

In just the last year it has introduced a slew of new ad products, including keyword targeting, cookie-based targeted and then an expansion of that ad targeting program to include user’s email addresses and Twitter IDs for promoted tweets. It has also introduced mobile app install ads as well.

And now it is going native.


MobSoc raises 5M, Launches 35 new digital destinations

Social media has been a boon to advertisers over the last few years. Not only does it give them a whole new platform to reach out to customers, both existing and new, but also it can use information that is voluntarily supplied by those people themselves, in order to target them with almost surgical precision.