Native advertising is one of the fastest growing, most promising new methods of online marketing, but many brands are still trying to figure out the best way to measure its performance.
Does native advertising really work? How do we know what metrics to use?
SAN FRANCISCO, CA–(Marketwired – Sep 24, 2014) – Today, MobSoc Media announced the launch of TechFancast, a new technology news aggregation site that serves as a model for the tech industry newsroom of the future — by displaying the most engaging and highest ranking tech news stories according to the current moment of the social web. TechFancast uses proprietary technology to analyze, sort and rank the biggest stories and trends for over 50 technology sectors. Unlike other search engines and aggregator sites that require users to manually sift through the results, TechFancast auto-identifies the most engaging content based on the measurable “earned media” reader engagement with articles.
MobSoc Media have announced that they are launching a new way for San Francisco Giants fans to receive news and updates about their favorite team. The SF Giants Fancast will aim to be the new one stop destination website for fans to receive the latest news around the web about the Giants from a franchise perspective on down to specific news about each player.
With the San Francisco Giants playoff-hungry for the postseason, now more than ever, Giants fans are laser focused on baseball news and timely updates. To satisfy this demand, MobSoc Media today announced the first-ever launch of SF Giants Fancast, the sports newsroom of the future and digital community news site for Giants Fans that collects and sorts the latest up-to-the-minute news about the Giants from around the web, where they can quickly find the most engaging content.
Steve Wick the Founder & President of MobSoc Media that enables brands to precisely target the most relevant audiences on mobile and social platforms joins Enterprise Radio.
Listen to interview with host Eric Dye & guest Steve Wick discuss the following:
– What does MobSoc Media do?
– How does native advertising and content marketing benefit entrepreneurs and businesses?
– What steps are involved for a business to get started with native advertising/content marketing?
– What results can businesses expect to see from native advertising approaches?
As Facebook’s concept of the “social graph” continues to evolve, it presents new opportunities for content marketing on Facebook.
Native advertising remains a confusing term for many marketers, making it more of a buzzword than an actual marketing tactic. According to Copyblogger, 49 percent of brands and advertisers don’t know or understand what native advertising is.
But as this marketing trend picks up momentum, you should be in the loop on how it works and what it may mean for the future of advertising. We’re here to help clear the air, and to start, we’ll define the term, show you examples of seamless native advertising and explain why each example works.
One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.
“Mobile first” is one of the biggest trends in online marketing, as mobile devices and smartphones become most people’s primary way of accessing the web.
MobSoc Media unveiled a network of 35 content sites it has developed to help advertisers target consumers via social media, mobile, and the Web.
MobSoc’s model is to create specific online destinations for interest-based audiences across four publishing verticals: entertainment, lifestyle, technology, and sports. Site editors make use of the company’s proprietary Social Rank technology to identify trending stories on social media, and then aggregate and curate content for posting in their news feeds.
In the past few years, native advertising has gone from an emerging concept to a widely repeated buzzword, and today, to a mainstream online marketing practice – yet many advertisers and publishers are still figuring out how to define native advertising. The native advertising category and industry is convoluted at best. Advertisers, marketers, and publishers are still trying to decide the most effective ways to deliver marketing content to audiences via evolving native advertising formats.
There are many different varieties of native ads, from in-stream social media ads on Facebook, promoted accounts on Twitter, Google AdWords, to sponsored articles on Forbes. All of these marketing platforms and publishers are responding to marketers’ demand for more relevancy and engagement with these native ad formats. Marketers are incorporating native advertising as part of their overall marketing strategy because native ads are more effective and contextually relevant, thus better for brands to tell their story.
It’s no secret that brands are looking for new and creative ways to tell their stories. Native advertising is giving brands new options for how to engage with an audience, beyond the placement of an ad. Through native ads, brands can communicate relevant content, tell a story and capture a viewer’s interest by way of content marketing.
One challenge facing native advertising is the fact that ad content should provide as much value to the reader as publisher/editorial content. These in-stream ads, which blend in with the viewer’s online and contextual experience, give brands the possibility to cultivate their stories and introduce helpful, engaging, and informative content that people will readily read and share.
For example, the Washington Post has recently introduced a new sponsored content feature called WP BrandConnect. Clients using this new feature include Audi, Mercedes Benz, and the National Dairy Council.
More companies are adopting a “mobile first” marketing strategy as so many people today are now accessing the web via their smartphones and mobile devices. According to a study from Google and Nielsen, 77% of mobile searches happen at work or home – meaning that even when people are in a location where a computer available to them, more people tend to prefer using their mobile devices even while at home. “Mobile first” is a leading concept in web design, social media interaction, and app development, as it often makes sense to develop a site that works well on mobile platforms instead of building a separate “mobile version” of a website.
With all of these broader trends underway, it makes sense that native advertising will lead the way toward the new world of “mobile first” marketing. Native ads (also known as “in-stream advertising” or “sponsored content” depending on the publisher or format) are marketing messages that appear in native format alongside or within streams of editorial content. In a world where more people are accessing the web via mobile devices, native advertising is becoming the new normal in online marketing – and native advertising reinforces the need for advertisers and publishers to think in terms of “mobile first.”
Since the days of “Mad Men,” the aim of advertisers has always been to create content that anticipates their audience’s immediate needs and interests.
In today’s market, that means native advertising. Brands are looking to position their messages in ways that are less intrusive. They want to more seamlessly integrate themselves in the user experience instead of paying for online banner ads that can be easily ignored. Presenting ads and sponsored content in the “native format” so that the advertising message can be seen within the content stream is crucial.
MobSoc Media announced a digital publishing network of 35 properties across four verticals (Entertainment, Lifestyle, Technology, and Sports) to attract and engage consumers with precision targeting. MobSoc Media aims to enable advertisers to reach their target audience in the mobile and social sphere at a more effective cost of audience acquisition.
I think for many, the jury is still out on native advertising. But MobSoc Media may have found a way to make it possible through very specific targeting and a strong focus on social and mobile.
I spoke with MobSoc Media’s CEO, Steve Wick, about what the company is doing and how it works, and it is pretty interesting. MobSoc Media is essentially a publishing network: it has 41 digital properties across four verticals: entertainment, technology, lifestyle and sports. If you are a celebrity junkie, you probably know one of them: Celebrity Bistro.
Delivering on the promise of native advertising, MobSoc Media today announced a new digital publishing network of 35 properties across four publishing verticals (Entertainment, Lifestyle, Technology, and Sports) to attract and engage consumers with targeted precision. MobSoc Media creates digital properties that consumers can engage with wherever they are online — via mobile, social media, and the web. MobSoc Media enables advertisers to reach their exact target audience in the mobile and social sphere at a more effective cost of audience acquisition, and allows consumers to satisfy their strong appetite for finding trending and engaging content that can also be easily shared.
MobSoc Media’s proprietary Social Rank® technology helps to crowdsource the most popular and trending content in real-time, whether it’s on Facebook, Twitter or beyond. As a result, MobSoc Media delivers some of the highest engagement rates in the industry, up to seven times the average.
MobSoc Media announced a digital publishing network of 35 properties across four verticals (Entertainment, Lifestyle, Technology, and Sports) to attract and engage consumers with precision targeting. MobSoc Media aims to enable advertisers to reach their target audience in the mobile and social sphere at a more effective cost of audience acquisition.
What is Social Rank?
SocialRank is a proprietary algorithm built on top of the our content platform that gives a holistic view of all social engagement (such as likes, comments, and shares) for published content across the web.