Native advertising is one of the fastest growing, most promising new methods of online marketing, but many brands are still trying to figure out the best way to measure its performance.
Does native advertising really work? How do we know what metrics to use?
SAN FRANCISCO, CA–(Marketwired – Sep 24, 2014) – Today, MobSoc Media announced the launch of TechFancast, a new technology news aggregation site that serves as a model for the tech industry newsroom of the future — by displaying the most engaging and highest ranking tech news stories according to the current moment of the social web. TechFancast uses proprietary technology to analyze, sort and rank the biggest stories and trends for over 50 technology sectors. Unlike other search engines and aggregator sites that require users to manually sift through the results, TechFancast auto-identifies the most engaging content based on the measurable “earned media” reader engagement with articles.
MobSoc Media have announced that they are launching a new way for San Francisco Giants fans to receive news and updates about their favorite team. The SF Giants Fancast will aim to be the new one stop destination website for fans to receive the latest news around the web about the Giants from a franchise perspective on down to specific news about each player.
With the San Francisco Giants playoff-hungry for the postseason, now more than ever, Giants fans are laser focused on baseball news and timely updates. To satisfy this demand, MobSoc Media today announced the first-ever launch of SF Giants Fancast, the sports newsroom of the future and digital community news site for Giants Fans that collects and sorts the latest up-to-the-minute news about the Giants from around the web, where they can quickly find the most engaging content.
Steve Wick the Founder & President of MobSoc Media that enables brands to precisely target the most relevant audiences on mobile and social platforms joins Enterprise Radio.
Listen to interview with host Eric Dye & guest Steve Wick discuss the following:
– What does MobSoc Media do?
– How does native advertising and content marketing benefit entrepreneurs and businesses?
– What steps are involved for a business to get started with native advertising/content marketing?
– What results can businesses expect to see from native advertising approaches?
As Facebook’s concept of the “social graph” continues to evolve, it presents new opportunities for content marketing on Facebook.
Native advertising remains a confusing term for many marketers, making it more of a buzzword than an actual marketing tactic. According to Copyblogger, 49 percent of brands and advertisers don’t know or understand what native advertising is.
But as this marketing trend picks up momentum, you should be in the loop on how it works and what it may mean for the future of advertising. We’re here to help clear the air, and to start, we’ll define the term, show you examples of seamless native advertising and explain why each example works.
One of the biggest advantages that Facebook offers to advertisers is the ability to conduct precise interest targeting. Brands have the ability to target their Facebook updates directly to precise niche audiences based on people’s interests that they have shared with Facebook.
“Mobile first” is one of the biggest trends in online marketing, as mobile devices and smartphones become most people’s primary way of accessing the web.
In the past few years, native advertising has gone from an emerging concept to a widely repeated buzzword, and today, to a mainstream online marketing practice – yet many advertisers and publishers are still figuring out how to define native advertising. The native advertising category and industry is convoluted at best. Advertisers, marketers, and publishers are still trying to decide the most effective ways to deliver marketing content to audiences via evolving native advertising formats.
Since the days of “Mad Men,” the aim of advertisers has always been to create content that anticipates their audience’s immediate needs and interests.
In today’s market, that means native advertising. Brands are looking to position their messages in ways that are less intrusive. They want to more seamlessly integrate themselves in the user experience instead of paying for online banner ads that can be easily ignored. Presenting ads and sponsored content in the “native format” so that the advertising message can be seen within the content stream is crucial.
MobSoc Media announced a digital publishing network of 35 properties across four verticals (Entertainment, Lifestyle, Technology, and Sports) to attract and engage consumers with precision targeting. MobSoc Media aims to enable advertisers to reach their target audience in the mobile and social sphere at a more effective cost of audience acquisition.
I think for many, the jury is still out on native advertising. But MobSoc Media may have found a way to make it possible through very specific targeting and a strong focus on social and mobile.
I spoke with MobSoc Media’s CEO, Steve Wick, about what the company is doing and how it works, and it is pretty interesting. MobSoc Media is essentially a publishing network: it has 41 digital properties across four verticals: entertainment, technology, lifestyle and sports. If you are a celebrity junkie, you probably know one of them: Celebrity Bistro.
Delivering on the promise of native advertising, MobSoc Media today announced a new digital publishing network of 35 properties across four publishing verticals (Entertainment, Lifestyle, Technology, and Sports) to attract and engage consumers with targeted precision. MobSoc Media creates digital properties that consumers can engage with wherever they are online — via mobile, social media, and the web. MobSoc Media enables advertisers to reach their exact target audience in the mobile and social sphere at a more effective cost of audience acquisition, and allows consumers to satisfy their strong appetite for finding trending and engaging content that can also be easily shared.
MobSoc Media’s proprietary Social Rank® technology helps to crowdsource the most popular and trending content in real-time, whether it’s on Facebook, Twitter or beyond. As a result, MobSoc Media delivers some of the highest engagement rates in the industry, up to seven times the average.
MobSoc Media announced a digital publishing network of 35 properties across four verticals (Entertainment, Lifestyle, Technology, and Sports) to attract and engage consumers with precision targeting. MobSoc Media aims to enable advertisers to reach their target audience in the mobile and social sphere at a more effective cost of audience acquisition.
MobSoc Media LLC said it raised $5 million in Series A financing late last year from private investors for its digital publishing network. Investors include author, investor and entrepreneur, James Altucher.
SAN FRANCISCO, CA–(Marketwired – Jan 28, 2014) – Delivering on the promise of native advertising, MobSoc Media today announced a new digital publishing network of 35 properties across four publishing verticals (Entertainment, Lifestyle, Technology, and Sports) to attract and engage consumers with targeted precision.
Social media has been a boon to advertisers over the last few years. Not only does it give them a whole new platform to reach out to customers, both existing and new, but also it can use information that is voluntarily supplied by those people themselves, in order to target them with almost surgical precision.
What is Social Rank?
SocialRank is a proprietary algorithm built on top of the our content platform that gives a holistic view of all social engagement (such as likes, comments, and shares) for published content across the web.