I think for many, the jury is still out on native advertising. But MobSoc Media may have found a way to make it possible through very specific targeting and a strong focus on social and mobile.
I spoke with MobSoc Media’s CEO, Steve Wick, about what the company is doing and how it works, and it is pretty interesting. MobSoc Media is essentially a publishing network: it has 41 digital properties across four verticals: entertainment, technology, lifestyle and sports. If you are a celebrity junkie, you probably know one of them: Celebrity Bistro.
What is Social Rank?
SocialRank is a proprietary algorithm built on top of the our content platform that gives a holistic view of all social engagement (such as likes, comments, and shares) for published content across the web.