In the past few years, native advertising has gone from an emerging concept to a widely repeated buzzword, and today, to a mainstream online marketing practice – yet many advertisers and publishers are still figuring out how to define native advertising. The native advertising category and industry is convoluted at best. Advertisers, marketers, and publishers are still trying to decide the most effective ways to deliver marketing content to audiences via evolving native advertising formats.
Should you “Standardize” Your Native Ad?
