Since the days of “Mad Men,” the aim of advertisers has always been to create content that anticipates their audience’s immediate needs and interests.
In today’s market, that means native advertising. Brands are looking to position their messages in ways that are less intrusive. They want to more seamlessly integrate themselves in the user experience instead of paying for online banner ads that can be easily ignored. Presenting ads and sponsored content in the “native format” so that the advertising message can be seen within the content stream is crucial.