Do you get excited by new academic research? I am happy to report that a portion of the Adpulp audience does indeed perk up when new research reveals significant findings. In this case, we have a new study that validates “native advertising,” a popular form of digital advertising. Before we
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The concept of native advertising has been in existence for as long as advertisements were designed to resemble the editorial content in newspapers and magazines. As the internet emerged and became a powerful force, native advertising evolved, which has led some in recent times to be concerned that
So, have you been on the internet for the past two hours desperately trying to figure out the answer to the question “What exactly is native advertising?“ It can be simply defined as a form of online advertisement that matches the function and form of the platform on which it appears. As
The news industry is full of ideas when it comes to experimenting with new storytelling formats and techniques—podcasts, virtual reality, Instagram posts. The list is long, but storytelling across these media and platforms is something the journalism-adjacent advertising industry has been
FameBit's founders have raised $2.2 million for Podcorn, a native-advertising marketplace to help fix the podcasting industry. It's a long-overdue solution for a fractured and chaotic sector.
A quick primer on digital advertising and where it fits into content marketing.
Triple Lift, which claims to be the world’s largest native advertising platform, has announced it will be opening an office in Sydney which will service clients across Asia Pacific. The APAC team will be led by country manager Kevin Delie, who is relocating from New York to Sydney to oversee the
Author: Massimo Moruzzi Language: English 2017 #NOT a real book (Just a screed) Is native advertising something new, or just a new name? Is it the same as content marketing? How does it relate to social media marketing? Does native advertising work? Does it have negative consequences for
When Aubrey Belford started work as a special correspondent for Reuters in Southeast Asia, his new colleagues in the Bangkok bureau were working on a series of articles that would earn them a 2014 Pulitzer Prize. One piece exposed how certain members of the Thai navy and police were involved in the
When it comes to approaching native advertising, there are a few important things to keep in mind.