In 2015, Ekstra Bladet, the largest Danish tabloid newspaper and by far largest national news site, decided to step in to the market for native advertising. This was a no-brainer to look for new money in a very tough market. We were certain that we could make a difference, but we had doubts if our
Top Native Advertising News
Native advertising industry specialists Adyoulike has appointed Jennifer Dielen as sales director DACH as the firm aims for European expansion. Dielen joins the agency from Oath and has been tasked with heading up the firm’s commerce activity in Germany, Austria and Switzerland (DACH), working
MUNICH, June 4, 2018 /PRNewswire/ -- ADYOULIKE expand its presence in Germany with the arrival of Jennifer Dielen, Sales Director DACH from Oath ADYOULIKE, the leading Native Advertising technology with offices in Paris, London, New York and Munich, announces the arrival of Jennife...
Research firm eMarketer expects most of the growth in native ad spending in U.S. to come from mobile
It’s predicted that $8.8 billion will be spent on native advertising in 2018, making it one of the most important marketing trends globally. Due to its non-disruptive approach, native advertising can offer better click-through-rates (CTR), more leads and better online marketing results than
With a novel concept, backing by thousands of marketers and publishers, and a trajectory of exponential growth, it's no wonder why so many people are excited about native advertising. But here's the thing: it's unsustainable.
LONDON and NEW YORK, Feb. 13, 2018 /PRNewswire/ -- PowerLinks (www.powerlinks.com) today announced that it has secured a £4.58 million ($6.1 million) Series A investment. The round is led by Foresight Group, with participation from leading angel investors and PowerLinks...
Native is struggling to make the leap to mobile while video takes it in its stride.
With native advertising rising sharply in the revenue mix, media companies are expecting even bigger things in the next three years. Learn more in a live, in-depth INMA Webinar on Wednesday, January 17, presented by Jesper Larsen, founder of the Native Advertising Institute in Denmark. Larsen,
Where is native advertising headed in this new year? This week, the Interactive Advertising Bureau (IAB) issued a variety of 2018 member predictions from Bidtellect, GumGum, Influential, rewardStyle, Sharethrough, StartApp, Storyful, Triplelift, Turner Ignite, and Unruly. In addition to a fantastic