Publishers' most cited reason for not disclosing native advertising in two just-released studies from the Native Advertising Institute was "to meet budget demands," noted Jesper Laursen, founder and CEO of the NAI.
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TALLINN, Estonia, Dec. 20, 2017 /PRNewswire/ -- AdHive, the first blockchain-based native advertising platform that helps businesses scale their influencer marketing with AI and community approach, is launching in alpha today. Bloggers can already test the core functionality such as...
Ligatus develops a new full programmatic network to make non-intrusive advertising easy and accessible for all types of advertisers and publishers. Cologne, DE: Ligatus, the leading quality native advertising solutions provider, announced the launch of revenee, a new standalone self-service
The importance of native advertising continues to rise in the revenue mix, even as labeling is inconsistent for many news media companies, according to a report released today by the International News Media Association (INMA) and the Native Advertising Institute. Based on a survey of 231 media
By Binh Nguyen via Iris.xyz Advertising is essential for driving exposure to any business. Companies are quickly adopting native advertising efforts to increase awareness in a relevant and efficient way. For those unfamiliar, native advertising is considered as any paid content that is
It was five years ago next month, soon after native advertising had burst on the digital scene, that the Federal Trade Commission took note and con
AdYouLike will be rolling out a dynamic creative optimization (DCO) platform in the coming weeks to increase the personalization of native advertising based on an individual's location, the time of day and more. This is more commonly done in display advertising, but AdLikeYou U.S. GM and CRO
Yahoo7 has launched three new formats, animated GIFs, carousel ads, and captioned slideshow video ads to its native advertising platform Gemini. The announcement: Yahoo7 brings native advertising to life with GIFs, carousels and short form video Yahoo7 has launched three new formats to its
New integration delivers personalised, data driven creative that makes native advertising pop
Amy Marks, global head of advertising sales marketing at Bloomberg Media, shared the three key facets of a native advertising at the 2017 INMA World Congress in New York City. Know your audience. “It’s very important to build toward that audience.” Storytelling. “It’s not just the