A Chicago-based mobile ad network that specializes in location-based targeting and transit apps has launched native advertising capabilities. CommuteStream said native ads can be displayed in a variety of formats according to each app's form and function.
Top Native Advertising News
Brand safety is creating a 'flight to quality' effect among advertisers, who have seen a 12% drop in programmatic advertising this year. With high CPM ad placements on the rise, especially mobile and native, a recent report by MediaRadar notes that "native is growing with a 74% increase in
This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. The number of advertisers running programmatic ad campaigns declined by 12% year-over-year (YoY) in Q1 2017, according to MediaRadar. It
It's a new world in advertising.
Small businesses already use a lot of native advertising and may not realize that they are doing so. But, when you do realize you’re using native advertising, the following are the different ways that small businesses can make use of it. Making Use of Native Advertising * Search ads – On your
Publishers can now add the three new formats to their mobile sites, creating more inventory for responsive ads. Please visit Marketing Land for the full article.
The branded content marketplace has grown very quickly, says Mike Smith
Native DCO product enables brands to personalize ads in real time, tailoring components to individual audience experiences
One of the biggest complaints I hear from marketing directors when discussing native content is along the lines of “I had an article published on XYZ site and got nothing out of it”. Alexandra Tselios Often, when you probe deeper into this assessment you find three glaring issues: Unrealistic
According to some estimates, more than 56% of Americans prefer to shop online while 96% say they’ve made at least one online purchase in their lives. What’s more, e-commerce is growing by 23% each year, yet 46% of small businesses don’t even have a website! Since e-commerce is steadily