It’s predicted that $8.8 billion will be spent on native advertising in 2018, making it one of the most important marketing trends globally. Due to its non-disruptive approach, native advertising can offer better click-through-rates (CTR), more leads and better online marketing results than
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With a novel concept, backing by thousands of marketers and publishers, and a trajectory of exponential growth, it's no wonder why so many people are excited about native advertising. But here's the thing: it's unsustainable.
LONDON and NEW YORK, Feb. 13, 2018 /PRNewswire/ -- PowerLinks (www.powerlinks.com) today announced that it has secured a £4.58 million ($6.1 million) Series A investment. The round is led by Foresight Group, with participation from leading angel investors and PowerLinks...
With native advertising rising sharply in the revenue mix, media companies are expecting even bigger things in the next three years. Learn more in a live, in-depth INMA Webinar on Wednesday, January 17, presented by Jesper Larsen, founder of the Native Advertising Institute in Denmark. Larsen,
Where is native advertising headed in this new year? This week, the Interactive Advertising Bureau (IAB) issued a variety of 2018 member predictions from Bidtellect, GumGum, Influential, rewardStyle, Sharethrough, StartApp, Storyful, Triplelift, Turner Ignite, and Unruly. In addition to a fantastic
Ligatus develops a new full programmatic network to make non-intrusive advertising easy and accessible for all types of advertisers and publishers. Cologne, DE: Ligatus, the leading quality native advertising solutions provider, announced the launch of revenee, a new standalone self-service
The importance of native advertising continues to rise in the revenue mix, even as labeling is inconsistent for many news media companies, according to a report released today by the International News Media Association (INMA) and the Native Advertising Institute. Based on a survey of 231 media
AdYouLike will be rolling out a dynamic creative optimization (DCO) platform in the coming weeks to increase the personalization of native advertising based on an individual's location, the time of day and more. This is more commonly done in display advertising, but AdLikeYou U.S. GM and CRO
Yahoo7 has launched three new formats, animated GIFs, carousel ads, and captioned slideshow video ads to its native advertising platform Gemini. The announcement: Yahoo7 brings native advertising to life with GIFs, carousels and short form video Yahoo7 has launched three new formats to its
New integration delivers personalised, data driven creative that makes native advertising pop