It’s predicted that $8.8 billion will be spent on native advertising in 2018, making it one of the most important marketing trends globally. Due to its non-disruptive approach, native advertising can offer better click-through-rates (CTR), more leads and better online marketing results than
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With a novel concept, backing by thousands of marketers and publishers, and a trajectory of exponential growth, it's no wonder why so many people are excited about native advertising. But here's the thing: it's unsustainable.
LONDON and NEW YORK, Feb. 13, 2018 /PRNewswire/ -- PowerLinks (www.powerlinks.com) today announced that it has secured a £4.58 million ($6.1 million) Series A investment. The round is led by Foresight Group, with participation from leading angel investors and PowerLinks...
Native is struggling to make the leap to mobile while video takes it in its stride.
With native advertising rising sharply in the revenue mix, media companies are expecting even bigger things in the next three years. Learn more in a live, in-depth INMA Webinar on Wednesday, January 17, presented by Jesper Larsen, founder of the Native Advertising Institute in Denmark. Larsen,
Where is native advertising headed in this new year? This week, the Interactive Advertising Bureau (IAB) issued a variety of 2018 member predictions from Bidtellect, GumGum, Influential, rewardStyle, Sharethrough, StartApp, Storyful, Triplelift, Turner Ignite, and Unruly. In addition to a fantastic
Just over half of news publishers say they now offer native advertising options on their platforms, according to recent research from the Native Advertising Institute and the International News Media Association. Read the full article at MarketingProfs
Publishers' most cited reason for not disclosing native advertising in two just-released studies from the Native Advertising Institute was "to meet budget demands," noted Jesper Laursen, founder and CEO of the NAI.
TALLINN, Estonia, Dec. 20, 2017 /PRNewswire/ -- AdHive, the first blockchain-based native advertising platform that helps businesses scale their influencer marketing with AI and community approach, is launching in alpha today. Bloggers can already test the core functionality such as...
Ligatus develops a new full programmatic network to make non-intrusive advertising easy and accessible for all types of advertisers and publishers. Cologne, DE: Ligatus, the leading quality native advertising solutions provider, announced the launch of revenee, a new standalone self-service