Do you get excited by new academic research? I am happy to report that a portion of the Adpulp audience does indeed perk up when new research reveals significant findings. In this case, we have a new study that validates “native advertising,” a popular form of digital advertising. Before we
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The concept of native advertising has been in existence for as long as advertisements were designed to resemble the editorial content in newspapers and magazines. As the internet emerged and became a powerful force, native advertising evolved, which has led some in recent times to be concerned that
So, have you been on the internet for the past two hours desperately trying to figure out the answer to the question “What exactly is native advertising?“ It can be simply defined as a form of online advertisement that matches the function and form of the platform on which it appears. As
The news industry is full of ideas when it comes to experimenting with new storytelling formats and techniques—podcasts, virtual reality, Instagram posts. The list is long, but storytelling across these media and platforms is something the journalism-adjacent advertising industry has been
FameBit's founders have raised $2.2 million for Podcorn, a native-advertising marketplace to help fix the podcasting industry. It's a long-overdue solution for a fractured and chaotic sector.