The right discussion can draw in reader interest, sometimes for years. Here are some things to consider, as you weigh how best to reach your target audience.
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Marquee publications can build your brand awareness, but industry-centered coverage can be just as rewarding. Part of creating effective content is knowing where you want it to end up. Choosing publications that will best fit your target audience is key. By outlining your goals and knowing whom
Social media sites can be powerful tools for distributing content and driving engagement. But, like much of marketing, long-term social media success requires constant improvement. In this article, I'll suggest the primary social media metrics to track as part of your company's content marketing
Is your strategy stuck in the past? Here are 5 tactics you can prune for an updated content marketing plan this year.
Do you have a frequently asked questions section of your website? If not, it’s worthwhile to consider adding one. Not only is it helpful from a user-experience and customer service perspective (answers to commonly asked questions can quickly and easily be found on the website, reducing time spent
Start investing your time, energy, and money on these five content marketing and SEO trends now.The post 5 Trends to Know in SEO & Content Marketing via @JuliaEMcCoy appeared first on Search Engine Journal.
Marketers and brands are eager to cash in on the content marketing craze, but as EContent's Theresa Cramer points out, relatively few firms are doing it well. In fact, while a recent study shows that 90% of B2C marketers now have content marketing programs, just 34% rank their efforts to date as
Before you head out to enjoy the warm weather, brush up on your online advertising.
Hear from David Brown on best practices in measuring content performance, and get an introduction to a standardized approach to content performance and defining content quality in a truly objective way.
There's never been a more exciting time to explore a career in content marketing. Here are the brands, from global companies to startups, that are offering amazing opportunities to make a huge impact in the space.