Content marketing, which bridges the divide between marketing and storytelling, is vital to attracting and keeping e-commerce customers. "Content marketing is the practice of sharing information your target audience will find helpful and valuable with the intention of creating a profitable
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When it comes to lead generation, B2B marketers are still connecting a significant amount of progress back to email marketing, according to recent research. The “2018 B2B Lead Gen Outlook” report from Chief Marketer recently looked at how activities, such as content and email marketing, are
Very informative post. good
The internet is full of all sorts of reports and posts which aim to help brands with their content marketing.Read more...
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It's not enough just to woo customers to the contract signing or the checkout line. Too often, once brands close a sale, they stop really investing in that customer as they move on to the next one.
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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode This week, Robert ponders how we prepare for what’s next. We discuss the
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Five SEO Mistakes that Blogs Sometimes Make in Their Content MarketingSearch engine presence is the crowning glory of any online business. Have you been contributing a lot of money towards your SEO campaigns without any results? Between the flux that the search engines’ algorithm is in, and an