When company leaders decide to invest in content marketing, they often redefine the roles of their marketing team. Too often, the people working in traditional marketing departments lack the skills needed to carry out a successful content marketing initiative. This does not mean you have to fire
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It was a paperback book that someone I trusted and respected had recommended. Its title was good but not great. The headline wasn’t so compelling that it would stop you in your tracks. But something about it made me want to start reading and open the cover. Most of it was read in coffee shops
Content marketing, which was a mere buzzword several years ago, is now one of the most popular and effective online marketing strategies today, and rightfully so, as these stats are hard to ignore: Small businesses with blogs get 126% more lead growth than small businesses without. After
Love may be in the air, but the only thing we’re sweet on is the CM Weekly.
The scope for creative content marketing campaigns in 2018 has never been more exciting – and it would seem that interactive maps are all the rage at the moment. In all fairness, you really can’t blame brands for having a crack at this type of content, either. Especially when you consider the
No matter how much additional traffic you drive to your site or how well you improve your domain's visibility in search, none of it matters if you can't bring home the bacon. Here's how to calculate cost per lead and cost per sale.
Here are six ways to connect with your audience and incorporate the voice of the customer into your content marketing strategy.
Bauer Media has announced a new storytelling division, Story54, and will launch a new women’s platform for those in creative fields, known as Women To Love, as part of its pledge to work towards a ‘Female Future’. The German-owned publisher told advertisers this morning it would launch a
Whether your content marketing team is 10 members strong or it’s just you, having a content production workflow is critical to success. Putting a process in place will make you more efficient and keep your efforts on track even when time is scarce. Even better, a strong process will improve the
“What am I missing? What is the insight I’m not seeing that could make our content marketing strategy make sense?” An attendee at the 2018 Social Media Strategies Summit conference in San Francisco made that comment. She works for a major non-profit organization. She’s trying to manage