How many times have you heard, “We can’t rewrite the web content right now. It’s too expensive”? Or… “Revising the SEO content is going to take a lot of manpower. We have other priorities.” Yeah, I’ve heard it too. Sure, the content may be horrible. But, the thought of changing it
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In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. the financial services industry). But having some
Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B—that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. If you
Ever heard the expression “money pit”? It’s usually in reference to purchasing a chronically flawed automobile. Content marketing draws parallels. Very close parallels.
Long-form content is essentially the technique of developing articles and blog posts in excess of 1,000 words. This type of content marketing initiative can be important for SEO because long-form content typically generates a higher number of page views, inbound links, and social media
With so many digital touchpoints at our disposal and so many ways of reaching potential customers, the obligation to create compelling marketing content has grown exponentially in recent years. But with businesses both big and small desperately trying to establish their voice through blogs, web
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Need content marketing ideas to fuel your ecommerce business in July 2018? Consider being nice to New Jersey, introducing a little pandemonium, or focusing on customers and products. Content marketing is ... The post 5 Content Marketing Ideas for July 2018 appeared first on Practical Ecommerce.
Content marketing is about conveying ideas. Many of us rely almost exclusively on the written word to do the conveying for us even though, for most audiences, a picture really is worth a thousand words. So let’s look at some of the ways we can turn our content into visual content marketing. The
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