Do you need to improve your LinkedIn marketing? Wondering which content types will perform best for you? In this article, you’ll find a step-by-step process to help you create a LinkedIn content marketing plan. Why Content Marketing on LinkedIn Deserves a Second Look LinkedIn is a thriving
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Content marketing is pull, not push. So is building a relationship with an influencer who can help tell your brand's story in an authentic way.
As B2B marketers look ahead to 2019, new research suggests that the most successful of the bunch are dedicated to content marketing. The Content Marketing Institute, MarketingProfs and Conductor recently published the “B2B Content Marketing 2019 Benchmarks, Budgets and Trends – North America”
A new study shows 90% of top-performing B2B content marketers put their audience’s needs ahead of their company’s message.The post 90% of Top Content Marketers Aim to be Useful, Not Promotional [STUDY] by @MattGSouthern appeared first on Search Engine Journal.
Are you thinking about outsourcing your blogging and content needs but still weighing up the pros and cons? It’s understandable – blog outsourcing has its fair share of horror stories, from exorbitant invoices to nonexistent communication to lackluster freelancers. Don’t let these dissuade
Over the past year at PR 20/20, we’ve spent time reflecting on our core audience—who they truly are and how we can inspire them. We call these people change agents. In the words of a colleague, a change agent is “a visionary who looks beyond, brings vision to life, and successfully champions
By pairing content with the appropriate level of functionality, we cancreate a new level of connection with audiences.
When done correctly, content marketing can play a critical role in raising awareness, branding and building relationships.
"Ready or not, Generation Z has arrived. While they bring new energy and opportunities, they also bring new challenges and demands for marketers. Using a right- and left-brain approach to content marketing, mixing art and science, your organization can establish a connection with this new
Lots of businesses already make use of content marketing. But not all of them actually see an impact from it. If your content marketing strategy is feeling a bit stale, take a cue from members of the online small business community and give your strategy a refresh. Here are some tips. Do a Quick