The #1 album in the U.S. this week is PAUL MCCARTNEY’s “Egypt Station,” ringing up 153,000 album sales without the benefit of a whole lot of radio airplay. JACOBS MEDIA … more
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Content marketers usually seek blended KPIs, including SEO prominence, page views per visit, top and mid funnel entrances shepherding visitors on the journey to conversion. Paid content amplification is especially useful when users predictably require multiple touches before converting to a lead
The strategies used by Etsy, Mercedes-Benz, JetBlue (and a brand called The Elephant Pants) can give you some good ideas.
Most millennials prefer texting to talking on the phone, and it’s more and more accepted in all generations. For instance, when you fill a prescription, the pharmacy texts to let you know when it’s ready. Text messages can now be used as evidence in deciding legal cases. What I’m saying is
This edition of the CM Weekly takes a look at AI-powered copywriting, lingering doubts dogging influencer marketing and the ever-important craft of link building.
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Content creation has become an essential part of most marketing strategies. Consider these insights as you expand your editorial calendar for the rest of 2018 and beyond. Companies with content marketing strategies see six times the conversion rate of businesses that don’t. That’s just a taste
Marketer’s Corner Across 30 years of B2B marketing I’ve seen my fair share of changes. The last ten years have probably been the most disruptive, especially when it comes to content marketing. Here is a list of the top four reasons why content marketing campaigns fail: Weak prospect
by Bruce Tuchman If you have been looking closely at Netflix and Amazon lately, you might be surprised not just by the range of scripted content you saw, but also by what you heard. Hindi, German, Spanish, French, Hebrew, Arabic… Is THIS American television?! The answer is, of course, yes it
It’s that time again… welcome to the kickoff of marketing conference season! Every year, a handful of PR 20/20 team members head to Content Marketing World (#CMWorld) hosted in our very own Cleveland, Ohio. CMWorld is the largest content-focused event of its kind, bringing together 4,000+