Econsultancy alone offers many content marketing resources, such as: The Content Strategy Best Practice Guide (2016) How to Monetize Global Content Assets (September 2017) And a number of excellent blog posts offering tips, case studies, and trend overviews. But there's not nearly as much
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It's not enough just to woo customers to the contract signing or the checkout line. Too often, once brands close a sale, they stop really investing in that customer as they move on to the next one.
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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode This week, Robert ponders how we prepare for what’s next. We discuss the
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Five SEO Mistakes that Blogs Sometimes Make in Their Content MarketingSearch engine presence is the crowning glory of any online business. Have you been contributing a lot of money towards your SEO campaigns without any results? Between the flux that the search engines’ algorithm is in, and an
Write headlines for mass appeal, scrap content that fails and differentiate yourself through great marketing.
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Content is basically infinite. Run a Google search for a/b testing and you can spend the rest of your life reading about it. So in this proliferation of content, it’s retention, attention, and engagement that are key for content marketers. It’s our goal to get visitors to our content, ideally