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There was a part of me that used to think that people cared deeply about how good a piece of content looked, how it was written and what it had to say. I’m sure some people still do care about these things, but let’s not kid ourselves that they are a majority. My experience at various
Let’s talk about content. How’s it doing in 2018? Where might it be headed this year and next? Is it still the king? Content marketing took off and continues to flourish for one very simple reason: it’s what the people want. They don’t want intrusive banners, ads, and popups. They don’t
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Use the head-heart-hand approach before writing your content to define what readers should know, feel and do.
By Mark Schaefer I attended some interesting, all-star presentations and panels at SXSW and there were a few golden nuggets I thought I would pass along. Here are some of my favorite speakers from the event and their best insights. Elon Musk, CEO of Tesla and SpaceX He was asked, Why aren’t
Great quality writing. I review a lot of blog posts in my role at one of the top inbound marketing agencie
Ever play 21 questions? This is sort of like that, only there’s 10 of them, and at the end, you won’t have to guess if your content marketing vendor deserves your business.
You’ve heard it countless times before… if you don’t have a content marketing strategy in place, you’re living behind the times. But what is a content marketing strategy when it comes to selling your SaaS product? Well in 2018, you’ll need to do a little bit more than slapping up a blog
CHICAGO, March 12, 2018 /PRNewswire/ -- PowerPost, a leading content marketing platform, has today announced the launch of PowerIQ Virtual Assistant, a unique content intelligence technology that takes the guesswork out of content marketing. PowerIQ provides brand marketers access to...