Each year, marketing trends lists tout the ongoing trend of content marketing. It can be written content, visual content, or video content. But, it’s all about providing the audience with the most relevant, valuable content for them. Besides winning and keeping customers, however, there are
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Enter your best white papers, videos, social media campaigns and more. Don’t miss the early-bird deadline on June 12. The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on Ragan Communications.
Content marketing should be multi-faceted. Branded content is one effective tactic to build into a strategy; just ask LEGO, Netflix, GEICO and HubSpot. Here's a look at what branded content is and a few noteworthy examples.
Businesses need to understand how their content performs on two levels: (1) Program management: How is your content serving the rest of your organization? To what extent is it helping... The post Where B2B Content Marketing Fits in the Overall Content Operation appeared first on Kapost Blog.
Do you know what it takes for a business to succeed in today’s market place? Is it repeated advertisements telling customers to buy your products? Definitely not! The market today is very different than it was years ago. With that, it’s time you put yourself in your customer’s shoes and think
What would Mama say about today’s SEO and content marketing updates? Let’s take a look.
Altimeter recently conducted a report that revealed that although many marketers are dedicated to content marketing as a part of their strategy, they still face a wide array of challenges when implementing this tactic. Aligning multiple teams around a unified strategy (24 percent) is the largest
Which hard and soft skills in content marketing are most in demand by employers? How does demand for those skills vary by how senior the positions are? Read the full article at MarketingProfs
In the new multi-platform ecosystem, brands need a lot more content but have less money. For marketers, that means an emphasis on more cost-effective content.
“The Forrester Wave™: Content Marketing Platforms for B2C Marketers, Q2 2019” is live! In this year’s 30-criteria evaluation, we assessed and scored the nine most significant vendors: Bloomreach, Contently, NewsCred, Opal, Percolate, ScribbleLive, Sitecore, Skyword, and Sprinklr. We looked