Here are six ways to connect with your audience and incorporate the voice of the customer into your content marketing strategy.
Top Content Marketing News
“Is there a way to decide how much content brands in a multi-brand family can share, and how much needs to be different among the brands?” I’ve been asked that question multiple times recently after delivering Brainzooming social-first content marketing strategy workshops. My answer? Return
Bauer Media has announced a new storytelling division, Story54, and will launch a new women’s platform for those in creative fields, known as Women To Love, as part of its pledge to work towards a ‘Female Future’. The German-owned publisher told advertisers this morning it would launch a
Whether your content marketing team is 10 members strong or it’s just you, having a content production workflow is critical to success. Putting a process in place will make you more efficient and keep your efforts on track even when time is scarce. Even better, a strong process will improve the
“What am I missing? What is the insight I’m not seeing that could make our content marketing strategy make sense?” An attendee at the 2018 Social Media Strategies Summit conference in San Francisco made that comment. She works for a major non-profit organization. She’s trying to manage
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Content marketing is just two words. But it has evolved to become a complex intersection and eco-system of art and science. For many of us it is a confusing mess of different opinions and disciplines fighting for our attention. We need to distill the clutter and noise of shiny new ideas and
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The dust in Philly has settled, the torch in PyeongChang has been lit and the groundhog has spoken. Now it’s time for the CM weekly -- your source for the week’s most important marketing news.