You don't need a lot of money to be effective with content marketing. Here is how you do it the right way.
Top Content Marketing News
The “opioid epidemic” is a concept too large to fathom for many. So, when marketers at Optum decided to create a content marketing campaign to educate customers, they had to be very deliberate in their choices.
As the Internet has evolved, its road to dominance has been littered by many businesses that were caught flatfooted. When is the last time you called your stockbroker? Do you even know what a stockbroker did? Did a travel agent book your last flight? And, how many malls did you visit this
With brands looking to achieve higher degrees of personalization while running multiple personalized campaigns in multiple markets, they won’t be able to keep up with the volume unless they have the right approach to content production.
Often times, content marketers (and marketers in general) can forget that they are artists. Marketing is an artform. Content can be as beautiful as any painting or poetry, be it a landing page, what you think is a perfect line of copy, a brilliant design, a funny email, or a great tweet. However,
Nearly all businesses these days are aiming to build content marketing strategies that enable them to “rise above the crowd” or “be heard above the noise.” Whether they’re succeeding or not is anyone’s guess. The trick with content marketing data is to know how each dataset feeds into
This article has been contributed by Annie Geller. As we dive into the new year, marketers and brand owners alike are back to their drawing boards to chart out their marketing plans for 2020. No matter what marketing channels you choose, the goal is always to increase user engagement and in-turn
Start by establishing what, precisely, you want to achieve. Then, identify specific KPIs, track your progress, and don’t be afraid to tweak tactics on the fly. If you want your marketing campaigns to work, you’d better be ready to work. Brainstorming, content creation, publishing and
Syed Balkhi offers four tips for digital content marketing in 2020, including creating more diverse content that appeals to a -More-
Part of the problem? B2B brands are looking for a quick fix. But companies need up to a year to properly build a content marketing audience.