Have you ever considered sourcing content ideas from whatever your customers are perusing on online learning platforms?
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by Robert Clough The mattress industry is worth $27 billion and increasing by around 4 percent a year. There is plenty of room for new players in the industry but you have to get creative if you want to win big. Content marketing has become an important part of selling mattresses and reviews
State tourism used to be a series of TV spots to inspire and, if the tourism office was lucky, a memorable slogan. Remember the iconic “I(heart)NY” logo designed by Milton Glaser? The first TV spot urged people to explore upstate New York and break the perception that NY=NYC. It’s a little
Content marketing really works! And there are multiple statistics to prove this. However, despite the obvious efficiency of this marketing method only 33% of marketers say that they are using it well and a mere 9% state very well. Applying project management principles to your content marketing can
Get your 2019 started the right way, with Brafton's Content Marketing Weekly.
As marketers look ahead to the future, new research continues to suggest that they have shifted their focus to content marketing. Chief Marketer and Oracle recently teamed up to publish “The Modern Marketer Benchmark Survey” and found that nearly two-thirds (64 percent) of marketers are
What is interactive content marketing, and what role will it play in your organization's 2019 marketing programs? We asked experts what to expect.
Are you familiar with the term compound interest? Relax, I’m not about to take you through a complex mathematics lesson… Instead, I’d like to show you how a long-standing mathematical term – compound interest – can be related to content marketing and its successful application for your
Want to increase site traffic and engage potential customers in February 2019? Consider creating articles, videos, and podcasts that entertain, inform, and just plain help out. The post 5 Content Marketing Ideas for February 2019 appeared first on Practical Ecommerce.
If you sell through a sales channel and especially if you sell through an independent sales channel, a portion of your marketing effort goes towards enabling their sales effort. That’s old news. Most B2B marketing started by creating sales collateral to put in the hands of the sales staff. Then