Here’s why content marketing can help your brand take off, and how to use it to its full potential.
Top Content Marketing News
Data -- and more specifically, the amount of data -- is changing how companies see the environment around them. It is also impacting how they understand their audience, and how they make decisions. Marketing is one component of a company that feels the impact of data. In the report, Analytics
Many marketers turn to content marketing to reach out to customers and prospects, but new research suggests that not all of them have mature, sophisticated strategies in place. The Content Marketing Institute recently published its “B2B Content Marketing 2020 Benchmarks, Budgets and Trends –
Gen Z members are young, with the oldest barely past age 20, but they hold an estimated $143B in spending power. Brands are attempting to reach them, but a connection with Gen Z is almost impossible without incredible content. Here are some tips to make engagement more likely. Read the full
Enroll in the recently launched free academy. The post It’s time to change your content marketing workflow appeared first on Marketing Land. Please visit Marketing Land for the full article.
In December, your company’s content could round up 2019’s top stories or trends, look ahead to what 2020 holds, or cover seasonal events and how-tos. Content marketing is the act of ... The post 5 Content Marketing Ideas for December 2019 appeared first on Practical Ecommerce.
In 2013, Nabisco won the internet with a single tweet. That year, the Super Bowl famously suffered a power outage. Between the time the lights went out and then were brought back, their Oreo team managed to create a promotional image, write copy, and then tweet it. Power out? No problem.
Don’t waste your time on fluffy stats that don’t drive business results. Instead, track email subscriptions, dwell time and lead generation. Are your content marketing efforts accomplishing anything substantial? How do you know? How are you measuring the weight and worth of your efforts? There
How you construct your content marketing headlines will impact your ability to reach and engage your target audience. Different approaches are appropriate for different goals.
Google announced that it has been rolling out a new update called Bert. I know what you are thinking… does this update really matter? Should I even spend time learning about it? Well, Bert will affect 1 in 10 search queries. To give you an idea of how big of an update this is,