I am fresh off an amazing opportunity speaking to smart marketers in Vermont’s idyllic wooded wonderland. With trees on my mind for that event, my content marketing workshop session used trees as the metaphor for great content strategies. I love trees (not as much as I love birds, but still,
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Does your content marketing strategy track with Google Trends data? What’s rising and what’s falling in digital media appetites? We look at five years of insights to find out.
Customer journeys are defined by the content experience. Agreed? Scaling interactions between your organization and the customer—whether that be an actual customer or a customer-to-be in the form of a... The post 5 Steps to Transition from Content Marketing to Content Operations appeared first on
This week in the CM Weekly, we review some of Google’s most recent missteps, glitches and potentially worrisome updates. Plus, SEO maintenance!
Originally posted on: http://geekswithblogs.net/jjulian/archive/2018/12/07/244740.aspxWhat is the next big thing in the boundless world of content marketing? Where do we go from here? As a software developer living in the world of marketing, the understanding of this topic is core to where our
Content for content's sake will diminish in value and begin to work against your company.
Yes, content marketing is a big part of SEO today. But content marketing in and of itself is not SEO. No matter how great your content is, it’s not going to improve your SEO efforts unless you have an SEO mindset while you create it. Here are 5 things to do to make your content marketing work for
This list of content marketing ideas for January 2019 is built around the theme of "national days." In each case, try to come up with a creative way to connect a particular national day to the products your business sells and the keywords you target The post 5 Content Marketing Ideas for January
Last week saw Builtvisible pick up top honours at the biggest night in the content marketing calendar. Our campaign for Lastminute.com was awarded gold in the highly competitive Best use of SEO category, with the judges singling out the holistic nature of the work along with the ROI-accountable
Large numbers of marketers don't even try measuring the return on the billions they're investing in content marketing. -More-