Small businesses today are competing with a lot of noise. Consumers are plowing through the clutter as they use DVRs to skip through commercials, install ad-blockers to browse the websites they love without ads interrupting, and customize what shows up in their social media news feeds. This
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LONDON, Jan. 16, 2017 /PRNewswire/ -- Over-the-top (OTT) content is the delivery of audio, video, images, and other media over the internet and bypasses traditional content distribution services. OTT services are mostly related to communication and media and are generally lower in cost...
Push marketing. Pull marketing. Content marketing. Social selling. Sales enablement. All are in the playbook that Marketing and Sales use to grow the business via digital channels. Here's what content marketers need to know about their role. Read the full article at MarketingProfs
For a business, producing niche-specific content is a surefire way to gain loyal followers and turn them into customers. This may limit a brand’s audience pool, but its benefits outweigh its limitations. Niche-specific content brings targeted incoming visits to your website, thereby reducing the
By Mark Schaefer For the past few years I’ve been a contributor to The Harvard Business Review. I submit my very best article once a quarter or so, an editor reviews it, she suggests some minor modifications, and then it would be published. Last week, I received a note from my editor that
Correcting these common mistakes will help you generate content to attract the right kind of prospects and earn higher ROI from your content marketing efforts.
Creative, hard-working, and a natural self-starter? Love researching and learning online? You might make the perfect content marketer. Learn the top 10 signs and characteristics of a modern-day content marketer here.The post 10 Signs You Were Born to Be a Content Marketer by @JuliaEMcCoy appeared
What may be called more traditional advertising can be replaced with something such as advertising on mobile apps and both have the same amount of penetration and similar conversion results. Free mobile games are so common that it costs many companies money to get people to play a game they are
Business-to-consumer content marketing that focuses on providing useful, informative, or entertaining information may play a role in retaining customers and, thereby, increasing customer lifetime value and profit. Customer lifetime value (CLV) for ...
In terms of content, you could argue that ShowBox even includes more variety than Netflix. The TV shows section is also a huge part of ShowBox that is worth checking out and just like the movies section it has a large selection of content. http://showboxmoviesonline.com/"> ShowBox Showbox Here