More companies are adopting a “mobile first” marketing strategy as so many people today are now accessing the web via their smartphones and mobile devices. According to a study from Google and Nielsen, 77% of mobile searches happen at work or home – meaning that even when people are in a location where a computer available to them, more people tend to prefer using their mobile devices even while at home. “Mobile first” is a leading concept in web design, social media interaction, and app development, as it often makes sense to develop a site that works well on mobile platforms instead of building a separate “mobile version” of a website.
With all of these broader trends underway, it makes sense that native advertising will lead the way toward the new world of “mobile first” marketing. Native ads (also known as “in-stream advertising” or “sponsored content” depending on the publisher or format) are marketing messages that appear in native format alongside or within streams of editorial content. In a world where more people are accessing the web via mobile devices, native advertising is becoming the new normal in online marketing – and native advertising reinforces the need for advertisers and publishers to think in terms of “mobile first.”
What is Social Rank?
SocialRank is a proprietary algorithm built on top of the our content platform that gives a holistic view of all social engagement (such as likes, comments, and shares) for published content across the web.