Women's World Cup ads go viral as the tournament kicks off

  • The Week
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  • July 19, 2006

The Women's World Cup kicks off on Friday and runs through July 7, and big brands are finally making an effort to highlight the power and potential of women in sports by making the event their next big ad placement.With FIFA's prediction that this year's event is expected to reach an audience of

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Big brands go viral with Women's World Cup ads

  • Advertising Age: Latest News
  • |
  • June 19, 2006

Interest in the Women’s World Cup has been surging in recent years. The last championship tournament in 2015 garnered 750 million viewers worldwide, and FIFA is predicting this year’s event, which starts tomorrow and runs through July 7, is expected to reach an audience of 1 billion—a number

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