Winning the World Cup (as an advertiser)

  • The Drum
  • |
  • June 18, 2007

Refreshing isn’t it? How an emotion like positivity can change the whole way you think and act. I am of course talking about the England team's performances on and off the field.Gareth Southgate has bestowed belief in the whole England set up. It is no surprise that so many advertisers want to

2 ?

READ FULL ARTICLE »




Which brands are winning the World Cup ad stakes?

  • Marketing Week: Not for Profit
  • |
  • January 1, 1970

At the mid-way point of the FIFA World Cup, it’s a San Fransisco-based shopping app that is leading the way in the ad stakes, triumphing over football heavyweights such as Coca-Cola and Adidas, according to data shown exclusively to Marketing Week. When it comes to emotional engagement, US

1 ?

READ FULL ARTICLE »