Woke Washing: How purpose driven marketing is being ruined

  • Grow Blog
  • |
  • January 1, 1970

By Mark SchaeferI’ve said in this space and on the podcast that marketers flock to whatever is popular until they ruin it.Here is the next thing to be ruined: “purpose.” Fasten your seatbelts. We are entering  a new era of “woke washing.”The business case for purposeFirst, let’s

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