The 9 best marketing ambushes at the 2018 World Cup

  • The Drum
  • |
  • January 1, 1970

Many brands don't want to put in the dime to sponsor the Fifa World Cup but they still want the sales uplift that the association with the spectacle may bring.Fifa claims it will attract 3.2bn viewers during the competition, but a £100m-a-year partnership fee is too expensive for many brands

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Beats Marketer Fletcher Joins Stink, Station Signs Henry/Ssong

  • Advertising Age: Latest News
  • |
  • January 1, 1970

Stink Studios is appointing Beats by Dre global marketer Marlina Fletcher to head up its Los Angeles office as managing director. At Beats, Fletcher led global digital communications and brand for the past four years. She oversaw the creation of Beats Pill+ and work such as the 2014 World Cup

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