World Cup Brand Leaderboard – 2014

Our platform monitors over 16,000 publishers enabling our World Cup Leaderboard to show branded content engagement across all major publishers that wrote about the branded video. Our SocialRank score shows total engagement across YouTube and all major social media networks including Twitter, Facebook, LinkedIn, Pinterest and Google Plus.

Many branded video leaderboards rank videos by only considering the YouTube views. Views is one very narrow metric and does not consider the total consumer engagement the branded video achieved. Our approach takes a more holistic approach showing both the YouTube views and the earned media uplift across social networks and other major publishers.