Our platform monitors over 16,000 publishers enabling our World Cup Leaderboard to show branded content engagement across all major publishers that wrote about the branded video. Our SocialRank score shows total engagement across YouTube and all major social media networks including Twitter, Facebook, LinkedIn, Pinterest and Google Plus.
Many branded video leaderboards rank videos by only considering the YouTube views. Views is one very narrow metric and does not consider the total consumer engagement the branded video achieved. Our approach takes a more holistic approach showing both the YouTube views and the earned media uplift across social networks and other major publishers.
SocialRank is a proprietary algorithm built on top of the our content platform that gives a holistic view of all social engagement (such as likes, comments, and shares) for published content across the web.