Adidas Beats Nike in European Soccer's Shirt-Sponsorship League

  • Yahoo Sports: World Soccer News
  • |
  • December 17, 2005

After Manchester United and Ajax Amsterdam booked their spots for the final in soccer’s UEFA Europa League, one winner is already certain: Adidas AG. The German sporting-goods maker is sponsoring both teams, as well as the finalists of Europe’s more prestigious Champions League tournament --

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Nas-Backed Sweet Chick Opening Another Spot in Prospect Heights

  • Eater NY
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  • January 1, 1970

Plus, Laurent Tourondel expands his empire Sweet Chick is coming to Prospect HeightsJohn Seymour is opening another Nas-backed Sweet Chick on July 31 in Prospect Heights at 341 Flatbush Avenue, the third NYC location. Seymour also recently partnered with Tupac Foundation to recreate

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The Upcoming Privacy Battle Over Wearables in the NBA

  • The Atlantic: Technology
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  • November 17, 2004

The raucous home crowd goes quiet as they watch the reigning Most Valuable Player step up to the free-throw line. For those watching at home, a familiar chyron displays relevant statistics—how many free throws he’s taken, how many he’s made, how much he’s scored so far tonight. But on the

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Pitti Uomo 92 Proves Men’s Fashion Is More Confused Than Ever

  • Highsnobiety
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  • January 1, 1970

You may not know it, but Pitti Uomo, a (mostly) menswear trade show in Florence, is now firmly embedded as a must-stop on the menswear fashion calendar, sandwiched between the London and Milan fashion weeks. It differs in that it is not a proper fashion week, though there are special guests

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Marketing in the age of ‘micromoments’

  • Marketing Week: Not for Profit
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  • January 1, 1970

We are living in an age of ‘micromoments’ – the short but precious times when brands get to interact with the consumer. Our challenge as marketers is to maximise the value of each and every one of them.Micromoments are driven by mobile. Between 50-80% of web traffic or content consumption

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Who Is Winning the 3D Printing Battle in Footwear & Why?

  • Highsnobiety
  • |
  • January 1, 1970

Those with extensive knowledge about the intricacies of footwear production have used a cell phone metaphor to describe the infantile stages of 3D printing’s application for usage in creating designs that are both cutting edge and economically responsible – stating that the techniques and

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