The Hollywood Technology Kicking Shoe Design Into a New Dimension

  • Core 77
  • |
  • December 17, 2012

After more than a century in the footwear design business, New Balance has a history of creating some of the most iconic shoes in the world of sport and fashion. From the timeless 990 running shoe, to the fashionable New Balance 574, the Massachusetts-headquartered company has consistently earned

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Why brands must rethink their approach to women’s sports sponsorship

  • Marketing Week: Not for Profit
  • |
  • August 18, 2002

The past 12 months have been outstanding for British female athletes. From the England women’s cricket team winning the World Cup, to the Lionesses getting to the semi-finals of the UEFA Women’s Euros, and the Red Roses facing New Zealand in the Women’s Rugby World Cup final, 2017 was the

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Y-3 Sets Sail with Airy SS19 Collection

  • Hypebeast
  • |
  • January 1, 1970

Having debuted his eponymous Spring/Summer 2019 collection just a few days ago, Yohji Yamamoto made a sophomore appearance on the Paris Fashion Week catwalk with Y-3's latest range.Held at the Musée des Arts Décoratifs located in the Palais du Louvre's western wing, the collection featured all

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MakerBot Design Series: The Running Shoe

  • Core 77
  • |
  • January 1, 1970

This story is part three of MakerBot's series of design studies, exploring iterative design and the relationship between designers and their tools. So far we've explored form development with the bike saddle and reverse engineering with the drone rebuild—now it's time to push into something a bit

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10 Product Drops You Don’t Want to Miss This Week

  • Hypebeast
  • |
  • January 1, 1970

Continuing with our weekly product drop series, the upcoming days see the release of a bevy of soon-to-be sought-after items. As we are well into the colder months, make sure to be in the know of all the winter essentials coming your way. The biggest items to look forward to this week comes by way

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20 Years in 20 Collaborations: A Tribute to colette

  • Hypebeast
  • |
  • January 1, 1970

Since opening its doors in 1997, Parisian boutique colette has made collaborative projects a focal element of its DNA, pioneering the fashion collaboration as we know it today. Founded and directed by Sarah Andelman, colette blended emerging brands with established houses and positioned itself as a

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Brand Naming Options In Brand Architecture Design

  • Branding Strategy Insider Blog
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  • August 18, 2002

A brand name helps customers identify what the brand is and how it is different from other brands. When thinking about what to name a new brand, it’s helpful to have a typology or a way of evaluating potential brand naming options. Ideally, the branding options in this typology should represent

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Formula 1 Unveils New Logo For the First Time in 23 Years

  • Highsnobiety
  • |
  • January 1, 1970

After 23 years Formula 1 has unveiled a new logo, the first step in a complete brand redesign for the high-stakes sport. The design was inspired by feedback from fans across the globe, while the sport’s redesign and brand overhaul was led by Ellie Norman, Formula 1’s first Director of

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