Adidas Beats Nike in European Soccer's Shirt-Sponsorship League

  • Yahoo Sports: World Soccer News
  • |
  • December 17, 2005

After Manchester United and Ajax Amsterdam booked their spots for the final in soccer’s UEFA Europa League, one winner is already certain: Adidas AG. The German sporting-goods maker is sponsoring both teams, as well as the finalists of Europe’s more prestigious Champions League tournament --

646 ?

READ FULL ARTICLE »




The Hollywood Technology Kicking Shoe Design Into a New Dimension

  • Core 77
  • |
  • December 17, 2012

After more than a century in the footwear design business, New Balance has a history of creating some of the most iconic shoes in the world of sport and fashion. From the timeless 990 running shoe, to the fashionable New Balance 574, the Massachusetts-headquartered company has consistently earned

320 ?

READ FULL ARTICLE »




The Upcoming Privacy Battle Over Wearables in the NBA

  • The Atlantic: Technology
  • |
  • November 17, 2004

The raucous home crowd goes quiet as they watch the reigning Most Valuable Player step up to the free-throw line. For those watching at home, a familiar chyron displays relevant statistics—how many free throws he’s taken, how many he’s made, how much he’s scored so far tonight. But on the

270 ?

READ FULL ARTICLE »




Why brands must rethink their approach to women’s sports sponsorship

  • Marketing Week: Not for Profit
  • |
  • August 18, 2002

The past 12 months have been outstanding for British female athletes. From the England women’s cricket team winning the World Cup, to the Lionesses getting to the semi-finals of the UEFA Women’s Euros, and the Red Roses facing New Zealand in the Women’s Rugby World Cup final, 2017 was the

251 ?

READ FULL ARTICLE »







Pitti Uomo 92 Proves Men’s Fashion Is More Confused Than Ever

  • Highsnobiety
  • |
  • January 1, 1970

You may not know it, but Pitti Uomo, a (mostly) menswear trade show in Florence, is now firmly embedded as a must-stop on the menswear fashion calendar, sandwiched between the London and Milan fashion weeks. It differs in that it is not a proper fashion week, though there are special guests

184 ?

READ FULL ARTICLE »




Nas-Backed Sweet Chick Opening Another Spot in Prospect Heights

  • Eater NY
  • |
  • January 1, 1970

Plus, Laurent Tourondel expands his empire Sweet Chick is coming to Prospect HeightsJohn Seymour is opening another Nas-backed Sweet Chick on July 31 in Prospect Heights at 341 Flatbush Avenue, the third NYC location. Seymour also recently partnered with Tupac Foundation to recreate

139 ?

READ FULL ARTICLE »










Marketing in the age of ‘micromoments’

  • Marketing Week: Not for Profit
  • |
  • January 1, 1970

We are living in an age of ‘micromoments’ – the short but precious times when brands get to interact with the consumer. Our challenge as marketers is to maximise the value of each and every one of them.Micromoments are driven by mobile. Between 50-80% of web traffic or content consumption

102 ?

READ FULL ARTICLE »