Why brands must rethink their approach to women’s sports sponsorship

  • Marketing Week: Not for Profit
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  • August 18, 2002

The past 12 months have been outstanding for British female athletes. From the England women’s cricket team winning the World Cup, to the Lionesses getting to the semi-finals of the UEFA Women’s Euros, and the Red Roses facing New Zealand in the Women’s Rugby World Cup final, 2017 was the

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Y-3 Sets Sail with Airy SS19 Collection

  • Hypebeast
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  • January 1, 1970

Having debuted his eponymous Spring/Summer 2019 collection just a few days ago, Yohji Yamamoto made a sophomore appearance on the Paris Fashion Week catwalk with Y-3's latest range.Held at the Musée des Arts Décoratifs located in the Palais du Louvre's western wing, the collection featured all

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Former Champions Back for 2019 Standard Chartered Dubai Marathon

  • Run Blog
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  • October 19, 2001

Lemi Berhanu wins 2015 Standard Chartered Dubai Marathon, photo courtesy of Standard Dubai Chartered MarathonWorknesh Degefa, 2017 Standard Chartered Dubai Marathon, photo courtesy of Standard Chartered Dubai MarathonThe 2019 Standard Chartered Dubai Marathon will be held January 25, 2019. The

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MakerBot Design Series: The Running Shoe

  • Core 77
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  • January 1, 1970

This story is part three of MakerBot's series of design studies, exploring iterative design and the relationship between designers and their tools. So far we've explored form development with the bike saddle and reverse engineering with the drone rebuild—now it's time to push into something a bit

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Brand Naming Options In Brand Architecture Design

  • Branding Strategy Insider Blog
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  • August 18, 2002

A brand name helps customers identify what the brand is and how it is different from other brands. When thinking about what to name a new brand, it’s helpful to have a typology or a way of evaluating potential brand naming options. Ideally, the branding options in this typology should represent

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NEIGHBORHOOD Combines Five Disparate Lookbooks for FW18

  • Hypebeast
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  • January 1, 1970

NEIGHBORHOOD has long represented designer Shinsuke Takizawa's varied interests and inspiration, with seasonal deliveries including everything from militaria to workwear to outdoors gear. For Fall/Winter 2018, the long-running Japanese label blends it all together, delivering a surprisingly

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Only 24 hours left on Disrupt SF super early bird ticket prices

  • TechCrunch
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  • February 18, 2005

The final 24-hour shot clock is ticking, startup fans. That means you have one last day to get the best pricing on passes to Disrupt San Francisco 2018, which takes place September 5-7 at Moscone Center West. Come May 3, prices increase and your chance to save up to $1,800 disappears. Don’t miss

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Here's a Closer Look at the Bristol Studio x adidas Crazy BYW

  • Hypebeast
  • |
  • May 18, 2002

Following the Fall/Winter 2018 looks presented by Bristol Studio, a closer look has been shared of the collaborative Bristol Studio x adidas Crazy BYW (BOOST You Wear) model. The joint drop is set to be available in two colorway options boasting Oatmeal or Black dominated uppers.Overall design

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