A brand survey found that 50% of girls feel paralyzed by fear of failure during puberty.What: A new ad in the award-winning #LikeAGirl campaign that focuses on young girls’ self-confidence and fear of failure.Read Full Story
When we talk about gender rights or gender equality, we invariably focus on girls and women. And that makes sense. It’s the female sex that for too long had been held back, denied even the most basic rights and opportunities, and constricted within a far smaller sphere than historically has been
When you manage a creative agency, you get a boost from things like securing a new client or winning an industry award, but every now and then you get a ‘little win’ that can mean just as much.That’s exactly what happened to us at Media Bounty last month when we were alerted to a tweet that
Always have proven once again that they are part of a unique collection of brands that care about young girls as well as selling products with their latest “#LikeAGirl” campaign. The multi-award-winning, original campaign came out three years ago, and it could have been enough to cement the
Leo Burnett Melbourne has scored one of five Gold Awards for Headspace Youth Mental Health Foundation's 'Reword' campaign in the Social Strategy category of the inaugural WARC awards 2017, a new global competition honouring the effective use of emerging marketing disciplines.The Social Strategy
Procter & Gamble's Always has brought back its #LikeAGirl campaign with a new ad tackling girls' failure of confidence during puberty.
Procter & Gamble's Always has brought back its "#LikeAGirl" campaign with a new ad tackling girls' failure of confidence during puberty.
Sanitary brand Always has revived its critically acclaimed #LikeAGirl platform with a new advert that addresses the ‘paralysing’ fear of failure experienced by girls going through puberty.The P&G brand’s latest film features a diverse range of teenagers around the globe who are facing fears
Alesha Dixon praises Taylor Swift's groping victory as she encourages other girls to stand up for themselves
Britain’s Got Talent judge Alesha believes passionately in empowering girls to realise their potential, so much so that she has joined the Always #LikeAGirl squad to help mentor youngsters
CINCINNATI--(BUSINESS WIRE)--Based on the insight from the Always #LikeAGirl campaign that half of girls lose confidence at puberty1, Always is partnering with retailers to encourage girls to pursue their goals and build their confidence. As part of this work, Always and Target are pleased to