Why I Don’t Like Being Labeled a Female Entrepreneur

  • Allbusiness: Small Business Blog
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  • December 19, 2004

No, this post isn’t about gender identity—it’s about how arbitrary I find the labels “female entrepreneur” and “woman entrepreneur.”People like to create two categories for business owners: entrepreneurs and female entrepreneurs. I have never understood why the two have to be

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15 Examples of Great Integrated Marketing Campaigns

  • Small business trends
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  • January 1, 1970

There are many good reasons for your small business to look at integrated marketing. Getting good leads is the top marketing challenge according to HubSpot.“Integrated Marketing combines both outbound, traditional marketing with inbound marketing and other tactics to promote accelerated success

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Lauren Greenfield Launches Girl Culture Films

  • Shoot Online
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  • January 1, 1970

Director Lauren Greenfield--nominated for DGA Awards on the strength of her documentary and commercialmaking (the groundbreaking #LikeAGirl campaign for P&G/Always)--has launched, along with her producing partner Frank Evers, Girl Culture Films, a production company that represents leading...

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Serial signs Andrew Thomas Huang, Justin Kurzel joins Biscuit

  • Advertising Age: The Viral Video Chart
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  • January 1, 1970

Director and visual artist Andrew Thomas Huang has joined production company Serial Pictures for American representation in commercials, branded entertainment and music videos. He has worked with Bjork, Thom Yorke, Perfume Genius, and British director Joe Wright, and has helmed commercials for

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10 spellbinding examples of social media storytelling

  • Ragan.com: Communication and PR
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  • January 1, 1970

If you’re eager to move beyond pushy promotions and slick sales messages, read on.Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales.When social media first hit the scene, many companies viewed it as just another advertising outlet.

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Edelman taps Judy John as its first global chief creative officer

  • Advertising Age: Latest News
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  • November 19, 2002

As PR shop Edelman continues to sharpen its creative chops, it's hiring decorated creative Judy John known as a driving force behind Always' #LikeAGirl campaign as its first global chief creative officer.John comes from Leo Burnett, where she served as chief creative officer for North America and

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The Laundress, Gina Haspel, Stacey Abrams: Broadsheet January 30

  • Fortune
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  • January 1, 1970

Good morning, Broadsheet readers! The Laundress goes to Unilever for $100 million, Mayor Bill de Blasio hired a chief of staff who had already been fired over sexual harassment once, and Stacey Abrams is back in the spotlight. Have a wonderful Wednesday. EVERYONE'S TALKING[bs_bullet_primary]

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