No, this post isn’t about gender identity—it’s about how arbitrary I find the labels “female entrepreneur” and “woman entrepreneur.”People like to create two categories for business owners: entrepreneurs and female entrepreneurs. I have never understood why the two have to be
There are many good reasons for your small business to look at integrated marketing. Getting good leads is the top marketing challenge according to HubSpot.“Integrated Marketing combines both outbound, traditional marketing with inbound marketing and other tactics to promote accelerated success
Edelman has named renowned marketer Judy John as its first-ever global chief creative officer, effective April 29. John, the visionary behind the Always #LikeAGirl global phenomenon, will lead Edelman’s Creative network, made up of more than 600 creatives and planners globally. She will be based
Director Lauren Greenfield--nominated for DGA Awards on the strength of her documentary and commercialmaking (the groundbreaking #LikeAGirl campaign for P&G/Always)--has launched, along with her producing partner Frank Evers, Girl Culture Films, a production company that represents leading...
Two women who, among many other extraordinary achievements, have helped assist more than 4,000 survivors of workplace sexual harassment since 2018, are now coming to an office near you.Civil rights attorneys and co-founders of the TIME'S UP Legal Defense Fund Roberta Kaplan and Tina Tchen have
Director and visual artist Andrew Thomas Huang has joined production company Serial Pictures for American representation in commercials, branded entertainment and music videos. He has worked with Bjork, Thom Yorke, Perfume Genius, and British director Joe Wright, and has helmed commercials for
If you’re eager to move beyond pushy promotions and slick sales messages, read on.Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales.When social media first hit the scene, many companies viewed it as just another advertising outlet.
As PR shop Edelman continues to sharpen its creative chops, it's hiring decorated creative Judy John known as a driving force behind Always' #LikeAGirl campaign as its first global chief creative officer.John comes from Leo Burnett, where she served as chief creative officer for North America and
Good morning, Broadsheet readers! The Laundress goes to Unilever for $100 million, Mayor Bill de Blasio hired a chief of staff who had already been fired over sexual harassment once, and Stacey Abrams is back in the spotlight. Have a wonderful Wednesday. EVERYONE'S TALKING[bs_bullet_primary]
Documentarian and director Lauren Greenfield has launched a production company, Girl Culture Films, to address the lack of diversity behind the camera in the advertising industry. Greenfield, who directed the documentary “The Queen of Versailles” and Always’ #LikeAGirl Campaign, created the