Inside the 11 best advertising campaigns of the last year

  • Silicon Alley Insider
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  • December 17, 2003

For all of the bad advertising out there, there's a small number of campaigns that stand out. The brands behind these campaigns decide to take a risk and approach advertising from a refreshing point of view. Each year the The Gunn Report produces its list of the most successful advertising

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The 10 most effective ad campaigns this year

  • Business Insider: Advertising
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  • August 17, 2004

Online advertising service Warc has released its 2017 rankings of the world's 100 most effective advertising campaigns.Unlike the ranking from 2016, when Droga5 dominated with three of the top ten ads, 2017 had no single standout agency.Each of the top five campaigns were

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Boys need us to help free them the tyranny of gender norms, too

  • Quartz
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  • June 17, 2010

When we talk about gender rights or gender equality, we invariably focus on girls and women. And that makes sense. It’s the female sex that for too long had been held back, denied even the most basic rights and opportunities, and constricted within a far smaller sphere than historically has been

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Vox pop: Brand marketing stunts to remember (Part 1)

  • The Drum
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  • January 1, 1970

Beer giants Budweiser have just launched their new campaign at SXSW which involves them pushing to be the first human product to be consumed when man eventually steps foot on Mars. As scientists search for life on Mars and plot a way for people to live there in the future, Budweiser is hard at

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Major brands should use their platforms as a force for good

  • The Drum
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  • October 17, 2005

Brands should be coming down from the fence and grabbing the opportunity to influence cultural change with both hands, writes Siegel+Gale’s Toby Marks.The first wave I caught was in the sunset surf of Cornwall. Countless rollers methodically crashed along smooth rocks, and a colony of puffins

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10 Examples of Great Integrated Marketing Campaigns

  • Small business trends
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  • April 17, 2005

“Integrated Marketing combines both outbound, traditional marketing with inbound marketing and other tactics to promote accelerated success in businesses,” Mark Schmukler, the CEO and Co-founder of the Sagefrog Marketing Group.That means you can and should use social media to promote a live

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Good Campaign of the Week: Keep Going #LikeAGirl

  • Branding Magazine
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  • November 17, 2009

Always have proven once again that they are part of a unique collection of brands that care about young girls as well as selling products with their latest “#LikeAGirl” campaign. The multi-award-winning, original campaign came out three years ago, and it could have been enough to cement the

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