Why I Don’t Like Being Labeled a Female Entrepreneur

  • Allbusiness: Small Business Blog
  • |
  • December 19, 2004

No, this post isn’t about gender identity—it’s about how arbitrary I find the labels “female entrepreneur” and “woman entrepreneur.”People like to create two categories for business owners: entrepreneurs and female entrepreneurs. I have never understood why the two have to be

3 ?

READ FULL ARTICLE »




15 Examples of Great Integrated Marketing Campaigns

  • Small business trends
  • |
  • January 1, 1970

There are many good reasons for your small business to look at integrated marketing. Getting good leads is the top marketing challenge according to HubSpot.“Integrated Marketing combines both outbound, traditional marketing with inbound marketing and other tactics to promote accelerated success

2 ?

READ FULL ARTICLE »







Lauren Greenfield Launches Girl Culture Films

  • Shoot Online
  • |
  • January 1, 1970

Director Lauren Greenfield--nominated for DGA Awards on the strength of her documentary and commercialmaking (the groundbreaking #LikeAGirl campaign for P&G/Always)--has launched, along with her producing partner Frank Evers, Girl Culture Films, a production company that represents leading...

1 ?

READ FULL ARTICLE »







How These 5 Brands Are Acing Storytelling on Social Media

  • Agorapulse: Facebook News
  • |
  • January 1, 1970

Let’s begin with a reality check: A whopping 74% of brands have no meaning in consumers’ lives. And why would they? Why should we care about the company that makes our washing powder or bakes the bread we eat? The trust for official corporate messaging at an all-time low with 84% of millennials

0 ?

READ FULL ARTICLE »




Cannes Lions winners down the years: 10 of the most memorable ads

  • The Drum
  • |
  • January 1, 1970

With Cannes Lions 2019 now underway, the debates are in full swing about which ads and campaigns should take home the coveted trophies this year.To remind you what they're up against, here we look back over the last five years of Cannes and revisit 10 of the most memorable recent Lions winners.If

0 ?

READ FULL ARTICLE »




How the global chief creative officer position is changing

  • Advertising Age: Latest News
  • |
  • November 19, 2006

Debbi Vandeven chuckles, recalling her initial skepticism when VMLY&R Poland suggested buying a porn magazine, Twój Weekend, for client Polish newspaper Gazeta Wyborcza— with sponsors including, among others, Mastercard—just to shut the publication down. It’s just one of the many efforts she

0 ?

READ FULL ARTICLE »




Why Always Wants to Teach Girls and Boys About Puberty

  • Corporate Social Responsibility, Sustainability and Cause Marketing News
  • |
  • January 1, 1970

Educating people about periods is the key to building confidence in young girls.SOURCE: P&GDESCRIPTION:Many people around the world miss out on school or work, and opt out of activities they enjoy, like sports or eating certain foods, every month — just because of their period. The reasons are

0 ?

READ FULL ARTICLE »