‘It’s like saying everything living in the ocean is a fish’: Marketers obsessed with millennials are making a mistake

  • Digiday Digital Marketing
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  • June 16, 2004

The marketing industry is essentially obsessed with one word: millennials. Brands, and many publishers, can’t stop talking about them. The problem, of course, is that it makes no sense to approach a group of some 80 million Americans as a single monolith.Millennials, the demographic cohort

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Video Killed the Old Content Stars (…But Are You Sure?)

  • Allbusiness: Small Business Blog
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  • March 16, 2006

By Silvio PorcellanaVideo is the new star of content marketing. Everyone’s crazy about it. By 2017, it will make up 70 percent of internet traffic, which means that an article like this would probably become a video too. And you will click PLAY instead of SCROLLING down to see the

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